Brands should act like media owners to connect with consumers
Posted By Sarah Jones On In Featured,Food and beverage,Industry sectors,Marketing,Media/publishing,Multichannel,News | No Comments{"ct":"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","iv":"7ccaf5a4d4ddc224aaf3acbbcd2d1b17","s":"f83fcbf70ba74b4c"}