Gucci and Miu Miu were first off the block following the easing of travel restrictions. Image credit: Miu Miu
Brands roll out big events to make up for lost time in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"092ccc8d69205f19a803b52cb750b06c","s":"0e7af4dab94bcadd"}