Gucci and Miu Miu were first off the block following the easing of travel restrictions. Image credit: Miu Miu
Brands roll out big events to make up for lost time in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"93c7510286847cc63fc2be4ee4eb3df7","s":"973235102ddc1f15"}