Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"cb43756cbb02942cf1a31f79baadb3a0","s":"de7eaf2f819bab50"}