Brands recalibrate focus in Japan to appeal to younger consumers
Posted By Nancy Buckley On In Advertising,Apparel and accessories,Featured,Industry sectors,News | No Comments{"ct":"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","iv":"ccc575018ab5a75fe7ab0a371b12a5a4","s":"fee188e46f14bdce"}