Brands no longer hold power in luxury. Who does?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments{"ct":"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","iv":"d5d013073735ad6f5855dd2bac860049","s":"90d5fce90a33ea4c"}