Brands must target digital strategies to local culture in Japan
Posted By Kay Sorin On In Featured,Industry sectors,Marketing,Opinion,Q&A | No 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","iv":"922946a122039acbd148d4a9320ecb00","s":"30ac6ce6d8708cf9"}