Brands must prepare for voice-first shopping
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail,Software and technology,Telecommunications | No 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","iv":"798ade6625eb29e87ca4b32faa3890cf","s":"d78ebf4f82164b61"}