Brands must decode branded emojis or risk getting left behind
Posted By Staff reports On In Apparel and accessories,Featured,Industry sectors,Marketing,Mobile,News | No 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","iv":"2a179f78767d7e465570ca83822e4b3f","s":"f14bf7dc2ad21038"}