Brands doubled social spending, but decreased paid search in 2017
Posted ByBrielle JaekelOn In Industry sectors,Marketing,News,Research | No 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","iv":"7dc17374dc8b41ba0b9f03310532ffe1","s":"67bbcc1d4decdc73"}