Brands doubled social spending, but decreased paid search in 2017
Posted By Brielle Jaekel On In Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"87a2b78c872a87ac4863a4dfdfc11371","s":"be89e97cdb533fea"}