Brands are the ultimate navigation device in a fragmented world
Posted BySarah JonesOn In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"2623da4af1129dad8050765ec5b98147","s":"f3aaa3b2c65695e1"}