Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"e1e785f680411cd4f4ff4621cc0684a3","s":"9b1202bb88b66f99"}