Jennifer Flanagan is vice president of marketing at Adtaxi
Brand perception: What it is, why it matters, and how to measure it
Posted By a Luxury Daily columnist On In Advertising,Featured,Industry sectors,Marketing,News | No 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","iv":"ec85f8be1fd9c07b5a807eca8523b2fa","s":"d437184062ad1d05"}