Brand messaging must create channel synergy to effectively tap affluents: Martini
Posted By Jen King On In Arts and entertainment,Automotive,Featured,Food and beverage,Industry sectors,Marketing,News,Research | No 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","iv":"13cd53b584344f9adb3fc6d6fd4ab473","s":"fcc21d46fb5fa3a4"}