![The Quatre collection gets white gold accents and airtime alongside ambassadors Alexa Chung, Rola, Youn-Jung Go and Mila Al Zahrani as part of Boucheron’s latest update. Image credit: Boucheron](https://cache.luxurydaily.com/wp-content/uploads/2023/04/f91-jpg-ss23-alexa-c1-hd-16-9-83758.jpg)
French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.
French jeweler Boucheron is engaged in a balancing act, ensuring longevity with a brand staple that is current enough to attract attention, and classic enough to have stood the test of time.