- Luxury Daily - https://www.luxurydaily.com -

Bottoms up: How China’s pleasure-seeking consumers are falling for luxury whisky

Posted By a Luxury Daily columnist On In Featured,Food and beverage,Industry sectors | No Comments
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker

 

By Zihao Liu