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Borders reopen, but will China’s luxury watch buyers return to old habits?

Narrowing cross-border price differentials and increasing efforts by brands to engage watch aficionados are boosting China's demand for luxury timepieces to new highs. Image credit: Jaeger-LeCoultre Narrowing cross-border price differentials and increasing efforts by brands to engage watch aficionados are boosting China's demand for luxury timepieces to new highs. Image credit: Jaeger-LeCoultre

 

By Shilpa Dhamija