Book excerpt: Why People (Don’t) Buy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1d3f32dc3d6c08846374edf1c8fccdd3","s":"7b1ae4c00ae9fb96"}