Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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WiKaP34w9KhhRGW15lpQSh1eMAVNFMBldhFU4NctkDb4YtuRAD9YEQ32cRr899kGRh7siKkuTDj40NbrsEfhK0wh6T6X2ua4llxyRTqRYNv2l7MLASNKr\/FY3FsTAelGrUvsvC0LSGMuAK4aTK505WMXmLGuEUlrK9+JQ3Qmbz34nEXuDnaiReyl9kapvcQBrtqLjPawd83PzJhYHdj9ezyMHMh98so3KKD7ebUnv8wAnuvlq37A\/x9Tx6XsfUQ4kse7Kz0U9KGP0fOeLZfix+0TxW\/9vC4AHs6C31ofHhXbnCDFYhS8sakBpJ7W+LT1\/DgMe9bou081RZNN8z7acp1oIxfS4ljx3NxpovCHtBwbOG2CSe0vYZYPjM61+y5qCOePzVyZ\/mfRQQlIVP8x7Jr\/uHehS0fWvxFvg0jvX5Fl7L4RAuwU6Jx\/3H8xWh0dzEyG1SRhJJi1OOEPrTAxNTd8TLQIfpjMXnkwxzv4qRkLCC6JeUmN+GgowGgnOZACzIkL2wiTyV7KgQHtlM2VQt30S3bwEQPMWRoxhpGvCEG4z3msIagkwAOH5KOH03TlKB67NDyPLtDZe8HqngXOnaadMDTMokKCdMmrGebmldzcy23Z\/j+c4LXLQim5TXRP8yEgMNmQFFeZHloQDn5Wt2jFWH0tDWXcFGSZuhfZV2GGMocqxjppZoNxW9semozURTixnA\/POr9fmpXMKVC7TdY5TMonUCK1Rk4GRVvhKWEGDCJHVMZ75To0HDfq5rgvpKIrQz6UBEZGAV+VwU5FwfW4Ezfr1Uvy\/F2fqCZAyBTq99iXCEG23t9HxDV7u9NtBtUyqm7CzArQFmyp897ngzHFkihfOuE+alMK4MbFxh83Xi75tyVVe58XY63mv7G8pUiAKu+KywbbOUZId\/drtnzknHP21WJdU+Qhyh5t6hBBvILLq3uq0oxFIvHTSrs0oVzL4w38O\/\/Oz\/jGIb3l59VnAS33EQe7qCAl+h5Aoytj4FrPbkMwVTZkHmJHoriPWI\/qCOcSaRX\/js+4TP+m714cUlWN\/we86gPZ7qnyM493xieg0Mzjsx7BmuMd2nezzGGBgMzNqypFyjSfpf+bAkrzfv81E+QhSO++bC9qcYYSZw01gxdJWCy\/HwuGGRj6fAjod1uE++57Her0sYJ4gRGBBF6f2Qfut5e4lzyC7uETNL7Uw8Tll+udeL+4ZiRYgV9TTkVXN\/3tYduJKSk12w3rFkjD\/+3m4ltBOXP1HKgLVqjeTisdL0b0EtfsMPb2ctjWIzhQrOHPUnSDVkuPFvFFj7aH5GKZVU5QB3elZaFq9YclJ6BPefyGUFCnqJgZwajRrHD7S75cldDoycYzExJdIN5gyEaPZ3k8bcIr1LenBsPyPbR9w+bbYYGLYqUhMRBjmB6s3wbs+Ucap+5xE1y33nN6Of8hBVHT8H5Rx1NonsZMK2X0Vl2RiRbXeSCYWZavoeh6ZkgdpqeU3biE0gUKoXWl\/uGIOIQ18QSqoyVkswBFwmY+xbYUn8ZBnfJY6gs598FR7VvAG7A3VzeSEa1lfKgBbw\/QgdY9vP\/Te4k29KmAj6PYaxNioGajV8kuPpqFgaGs\/3RZZ5hjnPKPNQgndWIlvJ9vu4EMfYCMZl4bg3PFcW1xmmO6PlXauNVw0FssKoup67+VC2ks2t1pAtrBjlilg2Oo3+EJYtiI\/W8Rjq3xj4oSaIF3mZOY4CXRsDZTp2y1s\/I7BIH7WL08DM3KZ1mX5dttRMMsi3bR9nJhuoEeH2NeS9SG\/12+z72fY2kmvtXb1HFkgua6L56\/WOrdtRWvjD8iwIxdR7Bg1NFS1tzI+jVklwsquihWP4oTMbkXcPEfXV1OooVrnOGugr5x\/0y0s6a1Z4+FuQfSWYYxHFhp23Ct4hIXd1XLvFIp8XYred1aBRVbFbVfpmIPl2tycfxiPkic8EbI9rPNpGKc4WmrxyzlMb9R5rxCWFR01MR7dXUdrvwHpTI4L0vwYYURghrOY\/jojT9+0GiuT1QbHsOBU5ONbA8GfhKt5tRw+ZejTkHxv+cVD+o4Rd48n+cEdXUWUwzARAkgGTMCKyKMCtP5dScOLPAz8rasBrx5WXrpbD4oZ0aspXas2sdmDR345iV1SmulvGUgiuWHhAsLDa1UTmtab67qsBZ9sDmv01OrC1cByJW\/yNOpp22ADMB8xw+KSy8JAvDkVgeZFMficxUAwviy17VMgCgudrapKTks\/ieC98EQ2esxPHmlxfvTbCCKCy1sYFUmlk8kEFDDBbdlZHKqKGRYV2YxIV\/7ysYpgqG5LLOpwahZGbnke+r5q2VKDLegLQyN0BNePNbwiDMvWcZ\/CFvojB7M8tozLkEbk5NMgOnFphZHWmpbLeOQGRsJgr\/YhB\/YgND8zEXCWkIb2QEUChUYkHNsBMId+46iZS5wSvaIrR\/+Mvu1tN9K63u7oRBzsV6AQpBXQlU0GwDmTkJs4sQfvw3rSLZGABpXYWP7wXljnFZWnGD2WRSZXijJqSICtUWaUbC5PqcaKK0Vs\/o0lLbHQsLM+cEr5l+d87orvgxpg9HzJiHEVfK7sj3CjslrMQzOHktHj0j0to2y1AgGA4\/y86Wn97fChxPi+u7G7JmfKZUz+Ga5yHrFHPabQmVdWPB2yCxhsijOSZdtvYb7hUA\/\/ensAS1+7AryIQki5t82ZjLvdQDAHJnrbkaVECwo02ZYltgSTZ5DjMrnYelcjjh\/\/iQNAMEFsWdcuj7N4+0iYsR4Grr0qcs4aU8jTumZ+qhRib4eU2WBAzg6eSn\/WBaW2b\/1pktms9S1RT\/sMz76\/tlO2or5quiJufBaPNv2VOtRJrZCde2Tr6Mwr8U3tT0I2ESHwyJzMelqxRiNVtJIn8YZZgUgiAPdHlSSploBvLgUqHr9rY548PjMN5qaUSMC3Yah\/1uG82Zyk\/Z6grqX7JFKqgW\/ta7ECltwjFUY3ykMlz6kuPlczV5CTw\/0db\/bU1hwxhbGo4ZyC4QQnuTl9GhwJT\/ZExajFCkoWsIY\/6OKpP\/AGyIMPfU3vCzAmUeg3+2vmBNE7QMZYKP0vP6kqsOlXFLXLNqtmPCWuJ7tyHnhgjqpR4fznEPolDvL7SsRpw2LxLkiLsA9RYFFgynQfS6p44Fmudd8P8i6gdL1i3kwu4bXWnoM6GAa1b7zvAqh8X4QRQBjyEcbz1deQBfj4erngnhC5YJ1jT6ELj+bQ7i7E4qcx1I6MZND\/swpcwRPpdzMY+cBs5oJnwgCNRvA7gSeDdglqtqOXZppQ6t5+dCj3ng4vIV+5as+jVU3cFIS2LyiiBQvQK84gG4cdusyso3CPWbCUyMtq+dPNDHSA5zKsmU4cSBIDU8gotkyvx4BAsiPMGP+BrIjpWtJcYIlSS60Owfyw5mL7zleCQ34chAw6p3IBbIHjYblgJ72q0HcwXuhtSQNlBZAPRmJeZckHQ5gG7CYJylrkvVFcn6HvRRLwG8QpvDF3WZdTJwFx0sy1tEys5RM33BLW5sI8wcIDsTF9kIgEXuZ4Q4tHhHZ+LRJNyLB5p6gtw3wR01LC7tkBfdHKfMhoHZYm0J46EkeW+NREuhASohFkAoTkYWtLZvC1gIoaFVgzNn4ji+kcwYClVXtHhHTKb6zMJXuD0YXgYCtzoq9TMAuF+qxtRhjfDqd4u+ixBzQuKlOCRY4TxcI+jhc805Lu5fXKqteIdgKug52H9fJNiaZBWZJD7o9r8HoWjJHWHNwMge0bHqlNuwveErgUmaZA4Xd3yQh860nOAdb3gFq2QHutAzOFnq7BTyfXDHBizdr4WuUsvV2nfPhqaWoE5+5l31IzRfBszY0vMlWsCaCy5i1xL73TAF1UDjeFXEOlGKk4gACa+8aWxfNmEB30zsVARCG88fhYVXzX4cs+JQzceMkwhHb3jEu9qkB8DgGfmgJohwPdGrjp0hbYjSelLDtqVSfdXK7m8STzFdViVeFv5rYn6PA34LY87YoGCjg8J0tUopV7KwT3l34pmTwYhvuYRF6DIOOphVMWtg3kc8maL330csyAw5KG+wDbB4lIqsntCl3L2TJV4McFhBvi9xiET1aVn4iJR48sJ8+oEmZ1I+UBpgCkQ1yuaBmfKRNNHFK3PHRxQNFoK6QuWgJ5lpTtJcMyWZVn0gYd3oJ0pgUsdrbBlrJIPvh1t6w1vDdkKmSNqdrzPGIWwQWiWPvChiCGMh\/XUfUXDQxm9VGRMBr18IMNbqdeOXLSl1SRnKRoR5lvGenRJAmNmisaOiKPILKlOVJ0m3uAGlMrwzziIGmhSTxZ1H4C5e+osLpw4iIhk243gUrqKqvcrtI2D4Q8m5\/v7bMeqfxDHo5mDWZkX3lgJ73gwJLMn5Rixc8QIa4fUu0rJqbVz76sjsY\/Y4F\/EJjl9EKNpJ7PIwZWf6sIGyT\/WfEHwRSR2BnjNWmhNJAqOo1gKn4uP0bkSfGPpclBNNRXak6cHZTIfe6MAE146wDwtEaNzsKkDXFhsrd6SqVGDMGYhtdIoHSFR1aIh2+RAaHbPJQfBihiR3Cnfo6povAscIsCE2aLRuTdpD6uFlMnS+wiyfLosuE\/Up4ofKST5uBCPNMwmFDx0jP0XKcbvwcRLecoid+32t0YYhM6T4dNz+YUXCsQoZJHByC55ABBe8lb6j59rrRB9s2YU07y8iLZsofOl4RJz8P4Rq+MiwN4s+DBpDRHJ0\/p8xdqWHEIvf+kWWGWaLuonrZTj3jJGbSpsyYzVt35Mmmv\/OLb4DlCoNdB2S5zkfOwCSdDfyM+gf2utgg7og7HcAC6zsZtOMoDQovaaSDxEfl3FGw6s1sQtDO13HvqNnVauGbbNWomil+a8NGYg6iWOaxi9jtYrlj9YvQa8Mfa9WqVS12Nl69lKijWVoPcAnerYjHNKd1fYopw9n0NbtQTfXle98O2tEwhEIgWrZaB16S+8SlXmkYvANeWYZbcrLOxJmJ0aFrcESr2UyvcPDyj9pa7kGfZnZt9YlFPFDdL\/0uxihs8MH2reL87DrLRwj4khvVc9NW9qRdAQx2gETy56G+p7gzPAY7eXgH9rqDgrwQMKzLhMKeRcGxKDiAESYCdnyFoIRNAdBWGIZ7Ua3IuxddVD0y52XZlwghIFLmZEXNECl1H95XvSI2mBBYDJykO\/bOnUZpDseFmSn9UdKIecg0cbtX7d70UeZS8cEj+wVG2dvZx+NSOyiUbFWi6GN4KIOyZhp+kVndDibnK1sJHHMeLb54rybUWLWM8VpXC5IH7qGUXy9tcqQZNheawIc6E7SXMI92kka7EV1fpJz5Nk6JFr2+BxjMiqoG9KuAsC\/TJ5Uy2O\/HEhJ8RlbY4\/P60XfDxkRuCDfzDSv49Mde4VhFtIuBbriPPfr0UQ+vIR0ajUWuJvoDxT1m6rDrAeZ9aMA8574OLF7aG9Yth09kMcSUIJ+wkpb8DzkyVkN1RGF5mOVmjlspradwv0vpcJpDFKZBm85hdLAC6VKXgsc1eTmDI2lGJwwjocqhc5s6B6ZAHNxqbBWN7ZCtE+8TfCTcnpPSpX73APEC8PaQudvGancNq\/bnLjKQga6csTl\/M2vCwN0jfGgRzd4qRGYmfGfeC+QGxy5xvLbmm2H2qjSRG819K1wWHbttnMNv\/Z8aUWwrAUhvbKb2Mf0RkalSwgX1Nj0NRYCCpBOcsbTMueb\/2YgCwfjpiBTNg90ujH9QTe6YyG+9ARmHwnd59N\/kpYWXEyxXJPF+gVu2rFdaZ8r0GnfWuAYetOrKDpktoObXimMoMAVxCa\/Tlu83GmFqe1Rzc\/1bAuhHotmhFv3E723q9ugt\/xVkU7IxfR916\/+llER27cPxk0cO6+8fzC4bFxeC7iq50cIPpWD0vAIb0Kk1NUbx3BqGdo8d\/C\/hDGfV2lVUhW\/j5JO0pxKz8jYSSrjf5i9ksUkPDl2S6OtbPoWx67Sjy7t9XaZmpyGSRXyZNBY54jsi2HQVkmXlBQiXbUjYcKD3emEmib+VkYxAvmfPWmfEQN\/TFQ3WCqZo12MylgxWimJ5rRZwlP6CT5BUSNFHU29kjFdxuFxQUWmGVg5d96QvPyB\/po0W4UAXcTmbQVZi\/x5LuWSk7JC0v3QsEwTZWh7erj1HctHTyhivCz7xRsTfXVKNgzddAF6kbxeVvcqIlWLBoWkGqgFSmq1jzrtV+Ve8QN6\/h1mx7I3zM\/QkC4JImCUNwF4P28uMG7KKw4wz1esxqNSnhsk+O7CxQ8OPzhQ5973b707NRlPeCquecHqiaPNw0zYrGf6WjEZh4WmK9M5RK\/6E+6nuGxnC5RDh+G9P9BbpVqwqV9+akFhRaqSpS0giWEJp5\/loBQUhEy9PNTMBJYnGTb3IaAt29QJ5MHi8hm1c25mXgrkPSgpki3B\/YvTp9OLSkfSXUdDQWZIfbtE0QUonMZfPtdyZu2GMmMH9w3xhfRmCfCIMVY7GF7Kv09FZlrxtdPlK7yzR2\/UFOYBHEN6NQQVDhSgSLEv1oRje60eBYM6ygJ3NDOoCcHxBIiOp88mpHqKPmLoqLIwqg8tkHWLrr0R733p6Q6YnVgPJVWRM5j3vZ\/aBEKqshjFb\/mdXdo2qUzJIqvx1k2tkdNS\/LTSskcfexIFyYrXDcYbeju6FnTi50UdcIFp3QMLmJ1VCWWirL06VHQdh70G8tTGEhE4c0Bkoye3xABJO8FQqJTne3DLuzq9MuPk3bACJky+xqf4tPY299ChwFQxvVXYlM5jsVVjgFvUvQ++pnH4phi5hqdQsrXT5eZWoQHnb5OTHBj6L6\/OnlH0c9OWi4rHtmD6cXSTynmOaCRDnF7ueDgQDxDIhnFaujPdgIYODAdnfdYsGCkAEwnkrHffI+BngOnDjz\/sK1avZ3Njed3UWGAoLMdowPtswHfapxwT0LyB9eJ8ZaLAWSfZTDJNvplbYDyWnhXfFIKtmZ5LkNl\/rWFzHYvOjLRIJW8pSdcVAvfV3PlPyf8BPHzN+xAWU9H8QhiM6dW0sSvJxLnAQxtNz57SuWSPxYAc\/FngJ+2BjdYy7hFj4m2muaFsqpRJajWUXqAOBweO6S5rJP9V\/rfGIi+q3T6wDFh3ZaSgFRAZCsUf1jfSzOs1c\/IAGEoi8jTOJDT+xFF5x0ZyNvN4uePbpYb7BNwObmdGDEoGcpq8vgdGjl+67Nh+FU7x9XZJDdnuEotcSL47eSPXa\/yRTMAWW4y\/NK5u1ebG1hkUSoVoSGbRFXUDXdcP6ej52YWerT+iu\/uIefcD4cDUD6HyxJ\/MhgLVCx\/HFWhWhjlyDEfdDXm+6d+Lmx5SPUVnsmWlY5DXZFQmgy3Xn0vJij\/dRri7aliZCVx\/bPMumDQg5rGa5pqz9EMlQLoMLEyM7t\/Je4ychSh8kFHGIcEkLPfdK1S2wUa1EXhcFdz4ShijlcvmEusPZ2perBWCwDE3zYCn9zipfDG5WSwCHDEHK5DLZTtGcqvQUQV7XoVkVZhYDDD+mNLWWpsaLakfeA+Holpxo\/4Rg697FYQwyb6XVR83B0bhDmncq+Bba+sxiJqV1G0WdKLNnbp+Qzd\/oJmOwLo1p+9qH63cB+F2bUb88EDJNwsZpB9EY223H2xEJ\/AUkQbmjJdsP9z2yjxZ4WbJsb68zDtEgBHcHy17QJM+p32Fvt68wMgG320LPmkRibxTspIPwhMu7mntL6IGEsMc0qot5YHG3Yqk3wimmph\/FI6nianwfSEoXYHNyjT03XC3DQqn8PF+q1TTHNQcYZIHxX7MIMXfwF6+q7pVgHU1Nltt9LWsVmzrI1\/Zm54OKCdP4SR1wk\/Qb9ErCebr9cLVsrLhLQNcJyLA8lE\/Z2pbtXURtVdngntKBgg4F2WU0ZYaTJX9stB7RyofscRTGHPI3agnXieKzNaPZ3Aetj6JUr5HJ2vKU2mu0mTR4fvRZ++sfP4ZQCEtQHiVPa7FHYgQDSifDzJK82I9y328ED6seGxiFtjdCtr1P0nSKRID3AzrDVUPSVQ37JnegSWwhq19aRf+V8aG04js592fzyZo8I\/kXAkpSNrq2MRcWKOPBXfv3ytWotav6p+F3MfAvARYFyc3JjSKenVUZDeMioko6M2JID+uhTQCTZ\/HpRLqTvFlRzMUo0zzkfxr8ADu8qhucdRzc9AuT82BojLdW5ANKptWeqKjtnrgAsZiKft54U8ZoZ+G9XGH5eL\/XeoFaL1h58EyJoriayZlhtfx9UJEfO4T7ATmjEhuCn3sjThcmG0AA19OSIRDxpxWntWWEHmhDydTphKdg6w8lCLjxq72MUs8jew1dbjS7+WuGYH1hoPYWOXnY1SAqPDNIkAnOhzo\/WxhZ4NJaaViAEQf13720gyuy1Nl+yvLwDxQ3q3kRWCpkLTCu6Dru1RXvFDy2bnJ27v8AXIHkheXjZDtw6uGeR77Qxe454QPN9S\/vn7UQMZFvfC\/2HpIBrReEchMfHyDEzPs6A\/S+emJp+LjDo1G9lWRzU6GpkUcZljpC6jka9kv\/SgNJAYZ0+b\/jzerQpSJQwXdNww5f9Dc7wYS9PLedcwtJ3vpj1A\/dHmwV4PEQtC3DCfASv8YULhGcr\/8tw9R35asTRlUZTDSDFGlmg9uI\/wq51QSWJwx8vw8NOh4qXAp1aCHeiU+A\/jCtBRQb9cDNSMqOPleSZygDs40ImuNL8Za710wN+SLfWSQDbRumG1h9M51lnA8TJu\/Y0K18YTIDRdTC5seFZAZxPkUN4LJJDhxu+4XDYM7DIc90srI6N419c0Rl3mfAsLcJD0jDF6tSk51C9Agj9wxMTj948fTcIXfJ6twF45up32QgZO9KiAWbxbA0XvGJ3\/x2U9gPw\/r9BL2VPzBVOW0VPVRWPRYJ9xSrRXrZOWlXUGX9Ku6KBK0rwvCe7UMLwBQF6Rfu9AP7IF1ecoAAsTJx4gnL5uPyreO\/Nv8d3SWtM5cwGlXY2h362dbphoLfy9as5HDAB2ukjGowZPjyn81X\/antrstInR05\/WxDZ4byv5FnULU8986miV5wO3IS33pONNtPMLdcO5Uv9YSFPF0Rycsd0rRySq1U3qrLo6egMyZYy0zn84DOsrqfk1gyWZMDIhLv409ZdH5pRHqo\/RFeql4ucK87Ei\/WZHK1dGYCvwP5oxtj4lukGn4hrdIYpUHMTcBcQFiZtwZwX6l\/ps7+CiHBa4mc+\/Sb5\/svJ+lIU+6eYssVAe1EZksHgufVn1e17VvLXvkk9mRwEUxlYWIGXMKeYrSblSb2RYEi8+\/iIgdv0pAh6ePlPl\/yaSnXXQ5XGEJ8XqKFC+y5fVKP\/m7fXw3mez3wqogSQSNtu\/nTu+7+P+cYCmZhX4wcCGehI12O4V\/KqaH0fj2I5YbfwfsBGLfpIn1MpJNcIGfq3qRK5QenBd97wKafUtV+XVSS6TXvZPg5F731mcLJZfKVchI9i4GKTnwg6EtQi3zxb2XQZdWq5bugtDcJNBGkngdiWBD0dfTZiPqNy\/\/rywYnpBqt067Fl4i\/\/1BBgVYooI0ep\/57R\/K0PZwbOogrtB2ItrRPDSKANC4yZ\/E2tDlGmSCYYldegREuLWuKd\/I6iTMkaHc42yIMnS33CybKeaY7Ipi2E3lpKuXEDWN6phmGvSMD38Mzw2tunlYYMNMgnEziD62imy5vEBsfCE\/1Xcg+E2XGn8E+dxfIEB711qcj25aEabGmDhZBX7R6IvDtlvS9u2ChvqmwhTtmBUkxzTNg5WaA2Syj3W0xW3LR68PkUBmj0kX5ZETwtHRO6VJ37IK3CPdJOv5CAW5n3Dep6Mu74iYHujryT7joydSbTj+YSK801iaxDUbFQwlN4DYhG+mHTQ19QCS3IRr4K\/4wKWfmK8Mev4A87AeIgfa4JlPDr+wGLLJ23FjcOFD8vSsHtljBh+NE1MvjLl\/FhL8gIJOqF7Cok\/sAwTXLn0QVzE7aXWb6Iaq5I62CmJQRDLJSXVmxrkLSWSGhZbhFoFfrQkkylagzxMZVtp\/iQ9kj9jlUAwnBAJoJ0CYadZm+G0FvcX04fSoTgUSeyAHCtN+ukMtwTQfAJEvkAFpHNrU+xeTu+kB4TDrj6qxLD3+UJWq0kmB8B9epscpQMD9148QH1mhLW7+eCw26sYhKRJfQiWBgNmZmNuNBlH\/P7ItMFzb4Eb1uzJJPxp76OVgQbXYm5bzIYsRDPhjS\/144UrbNxmp5V20FWfbnzx6znwcnyHn6BwXWBQtHtqB28y4aQjUn0\/8CoxVVWKWzOelUr0M+HFmyLyJ3mRaDEyWpkDgoBtDZQu\/2QyaYAEACAov7C01IyMaBsyByB1oMe48MQ7ASDhCtREYKxkGOgwS3RTXCe\/frSaY1q93eWR67LApBkn9xZi6Dl9QO+2GNn17spicCdFMZ1Yp2N0O5ly6xbuc8rQZvEtMY+vMF+ZtzNLDq3iZ+U6zWVFjQiHn0Z8bkCNr220X5Esoxm3N2lxRsMgqQZRbpTFK5hEXxyFpHekD8Xj8QFR3xu\/bUeqjL5qwSpNnTbQnsVIB+zRMZUOPWE0dVH9mOQkhO6aldjFKfG6njt4e8\/2LUzvk8VCHcYtv4jJo4aPTa\/tHhTYkptlvE\/ZxgFDm\/6XrQmCY2vrULPJ6OusT7GM73kEIJnlhsGaOw3uIa8nNKbezXoVXOrYENVMf71eOIcn4juGalrHEsNOI4tVZSBN5hGzYVE57L5mfo\/PuQDkb6a5OfmUwXZUwcJCS+fuA69GqvTMNB+xcCJIwL3pGP2wsRt71WgG01tnXBYXLZJBHeSQUqMpEbtttD+jJ3L\/vqAsRwLM9EA8IYd12hRq\/snmgb4C6HvnRGpX9xWVC9qDTU6Y9InrG6KTDcMulfxgBi5GVY1hxCLPCzDLyutheZd8Xd4JBUiYNfQ8Y1DH2m1z04O5rLS7y7Gisdn48Yz8KmC42jlKTUs3t4Pm9RMmmjTgqeEwrO3B694\/NP\/DKchXKt8GIuW4cPd2QlMbcHQgdzAwFTOZQkFJvWzmtsHGLpz1L7eKKXaz6yHTYqUPJmZKZBv2rtyk\/da2xyDpRKkP1E26JBIJqlErD90LmMNQJrL6txnIqMYLPkrzsvS4Z6P1yWCE6pjI+HbxXdTwxilCy9p4OExHodWgh2auQACKgt+XAPf8YlWaePzw8HNUSmJeWW4Ey7sda4Upb4wjrsPoN8kRD6IRPDJJfYO+VwOKSemFYpptr8kErm5qbMXMj8cUBoCUpuh3EAMv7EeHELx2fXYdePg6drDGo\/alj0rY4UlNt8Q7Ffd0wnwrfqtEiGFfv3plgOnJo8J80zGPv3C9hJo\/3izyvbc\/nOySvkt5y4u9eX+23F8WhjF98ALTBBmk2uyVVvhC5+4ArnV+kvqq9HBQuN87YSbShErA3d+v4zcGI3ZCU\/vDcqsiM3dq0utUFLpgdazHG\/Nnbcf7DzOh4eOE\/r6KvMZPEw\/YRdQ5lVKL\/OnycUKz\/59AYmR1GQmJ0aIS1UyVG5d4KWYrtMOXcSEiIY9VoqO3\/QAgxEnwILWfJz1c4X\/XD+1E+It2LZxeXsFJL3TkQ\/T1sa6BIy0bi6wDpFa5nV5XpuB7GACNZN\/kl+j92oTNLVbm52Phquj9b3qt+eCl5KNyAwsQoBjeL60tVBUTkj4Loc4nWVhtDXbwpzw9vHw9yYepuXt8XTi6gFfbi9vl2m7qyjkMIulHY4zIA7ctAtgDpwMn\/zlUqbc8wamJT8M+BiGElaoZWco131tBKLmOssW3F1tvJr9z9KsTK21ThXgO\/akTjbCGs7qYnHVRlgnOxPyrN2cIM\/9kFagPbwaCVbUXeqi3E3OJfoxxIt0FBXGBfLcOmWYpW8jAq4a12rYp2A7IBQpdAvhq\/JQXEYK9TDzascUSQLZ0P4ZIqiTi0lFqZStHDCWppnCjttydxtDmzO1BZCuMzOe6OYyChbgUzsMjZLHm5jSRPDThhqIDs87KqDARZRAg\/afiz7zX7sS8WQ3widjokZ\/mZ0RDZOGeNWVZFZdGV4WFi5EI2BwcYu3VljBMum1jQXBwNl5ckbhUqMxlXRAzI0FNC0OI\/S2tQV0\/elGXUb\/KlrsQjtr+\/CG2puBevdyRZsTu0oyUQ\/K66ZByKDdACdMNt27kjFmPqhtTnx2pJSllYlGA+DdW4dOJGZHPIV6yW2Gur2SKaHbH1\/EC4qCZZf0pFr0nHREJ\/ySYI90hBJyX7fLkGgGFztmOdwBY9VzJptRAwXfxs3\/YwY9Y0RFwXLqm5pqOnNYbPRbzgHmGJVQzpYj5hChZaR0mlsLC63mqEuP3qM+Sii33TKHUDSjeBYCBUwrCcRvstoEy5yb3vYQ9IZbjUEZGSqhwUpMZxLUUDcI9tmy3G7P2VpBmDEZVkn0Eb50wSfjIkDG2Ufq+9gt7T+XZznaj35rdCsu9FiVWt+oFF722updBMWY1mjWEAtYZtCSEBUOyoeX2cvxckbttERZt9QGGoF5XEvKksr+CeZeWsq9Apw8gV7zb3O+QHrn22IPQ4HVQ60jNYkvcNXaYVe03bUqR8xdm5Uce9XJAfiDnO\/9qtnkd7NSN8Aijvs7nGB8GFE6dVr2loyu3s3yj4a2YWWZ6D09x5f7yLG0cn9Itq1GGfmJeiqL9FfE3KoCA52MMFLTVLnbCF0bBGVocvAnUWKBH1BP48pKmc\/ZuKAE44yXmanfR6lUhWAKDiFoxXi\/f2mS+bg019ectJUiMFd+M1XYEkIuAjFjc2G\/RPlDIfYPeQedyliaKM7VFF0b0gc2SH8GWaNBKC5hUZ0pcu+APST9Ul6Ff2WYbwknnIwSQzBuTFElQi6m2OuRsvWjOik\/eAvh8l4yeZemNNN0ggDuomCKD+ys+1QNHjKWozHvMg7w\/2AWEApwfbv5wYsU\/jGGmkOuXFVCuZZimeK4hvTwCk=","iv":"6bec39f5bcb7fa6b6e56e1be46d78c7c","s":"434a789f159516be"}