Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"437978a080b02d4f1041092f8a91e721","s":"9dd7548906d8b7da"}