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Book excerpt: Rethinking Prestige Branding: Secrets of the Ueber-Brands
Posted By
a Luxury Daily columnist
On
June 5, 2015 @ 2:00 am
In Columns,Featured,Opinion |
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Rethinking Prestige Branding: Secrets of the Ueber-Brands (Kogan Page, 2015)
By
a Luxury Daily columnist
By
Wolfgang Schaefer
and
JP Kuehlwein
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","iv":"231e0fa2dd0a23dc51153a543af15cd2","s":"c19f3880e985104d"}