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Book excerpt: Rethinking Prestige Branding: Secrets of the Ueber-Brands

Rethinking Prestige Branding: Secrets of the Ueber-Brands (Kogan Page, 2015) Rethinking Prestige Branding: Secrets of the Ueber-Brands (Kogan Page, 2015)

 

By Wolfgang Schaefer and JP Kuehlwein