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BMW of North America renews BNP Paribas Open partnership

The collaboration brings BMW’s latest lineup of electric and plug-in hybrid models to Indian Wells, California, where the annual tournament is underway. Image credit: BMW The collaboration brings BMW’s latest lineup of electric and plug-in hybrid models to Indian Wells, California, where the annual tournament is underway. Image credit: BMW

 

German automaker BMW is prioritizing luxury sports sponsorships.