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BMW Group enhances in-car gaming experience with world premiere

Posted By Emily Iris Degn for Luxury Daily News Service On In Advertising,Automotive,Industry sectors,News | No Comments
The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW

 

By Emily Iris Degn for Luxury Daily News Service

German automaker BMW Group is launching an activation at an international trade fair with the help of American toy manufacturer Mattel.