![The partnership at hand plays into the $2.2 billion in-car gaming market. Image credit: BMW](https://cache.luxurydaily.com/wp-content/uploads/2024/08/bmw-081624.jpg)
German automaker BMW Group isĀ launchingĀ an activation at an international trade fair with the help of American toy manufacturer Mattel.
By Emily Iris Degn for Luxury Daily News Service
German automaker BMW Group isĀ launchingĀ an activation at an international trade fair with the help of American toy manufacturer Mattel.