Lanvin Japan sketch
Today in luxury marketing:
BMW plotting ultra-luxury X7 worth $100K
Besides the seven-seat X7 that will compete directly with the Mercedes GLS, there will be a four-seat version of the X7 that will sell for over $100,000. This is part of a larger move to introduce new Grand Klasse (GKL) models into the lineup, with the uber-luxury treatment also coming to the 7-Series sedan, reports Auto Guide.