Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.
Today in luxury marketing:
BMW versus Audi: The best media plan on four wheels?
While automotive manufacturers typically focus on model-led advertising, both BMW and Audi put a much stronger emphasis on their brands, according to Advertising Age.