First-party data is essential for effective omnichannel retail
Posted By Sarah Ramirez On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"wKgiPnjuqXIx7gsondjO4xED7dPL9iaSZJvsTh\/cSVuAwJkeNz8DUVHnpF\/V\/5WmY1hW5ZcAoGU\/z42FBHrBJkWmNWRTqmscs4LaKN4TpvAZeF5moMcdf16lvPUjbEYQKg4PqkXgX7AuyG0VkHrA4xEke2EzBkI0DIxRZ9co9uftU\/wmvc9PHQE7SaX1A5hZvWYRLyjsu4d2ycqBjiS1jOdPfD1VKNRT4umkdg0LakQQ7a+73T5V6N+Hq1Td7ev2XRQws0OaHKmXLN44eWKmJPsd\/SM44T7jQW\/Inq1j8FqOPq8Wv\/AXHVViZUYcj27MJXIOwt2n5sXm1dPNJXeCNF5\/qk\/l+SK5UZB6xMfWU1ByEV4hTyW8U5YQoL11VRsC82MFk1mjp3pw+2OP+uALRaAWGQVwxYDmlfCI2qeSLzKnAYmqNh+KSJHn4hdI3Pg0nzctzr47O8Nl2Qi6JIB6ICWU22t6QQFUbKsnenqzhRNjYxVJ9nIMzmu+fS2XV0zWVOpd+encX7xhK9MGaGZHWW0c3oW6IGWRoXoVVH2lKQ2RLibkEs405aHSdzl\/BaFRmAy7FYWsT0YajK89uIeANv+vmUQCVSRaVofhgAMYxKTJtohf+ITVEQYZjTR8RhDGf2Arqm65d36\/WqozJBN7x3hRF0MvYF180B96vMRDa5UlVw8ibXBtcL7zYZk9lwgnyvxTEk7stDIUanVJ9DVLkP1Wt2CjMuKHy01OjwjDaTmczUiey4P2iPTYJN\/iJAAbt\/chhwj79g2dikWxWeTLj9OTx7qeLFXExMZ71Z2WbNMK5Re0WZlzeZb5OWAIKH2oqXG8i0tqdHKl31QIfVRbgW4t+R2IVm14xJCToKh7D7sGj0W+LF70WH8yTu73WOlRm8743HHPz5n0dtJKRdtiGoTUga8AwEFqVCxklNz2i\/Vn2bX5BU4IrZYGQ1Gq+bl7lBUwffDZmXoebIB9FI+K2nSDCl9lHfZwHkwlkGaRkXzx9KcEG1k1DL5thUPXg3fnVMp2rn+\/Vn32jITVfJHtGnGhktWA+KY6P6CTRdJUG534QNU7eSUbuqxLVdTDhnLw67xkSIDByvuPXnYj2mq1PsNVWIgKL\/PoAjNCCvSi3fwOM+U\/p+RnEf2bOT5pXtekiVuWnxhcxP9U6hb\/k4yI7pQ2rNwG4LzDMGzGBlDpe7jchKTn4fDvNQFlIj2gafMVb8BjTm+7oTkJj1NNUD+z+MeCU0b\/CZBVUE2Bt3VGZL+9jDnAYjCxSMuobTp+EF0tXecL0XtkNQZLTBBhjXxtawUTRhjA792\/uxPq0k+J39wbg4EYj7Rp6dXVduLAIpdygfu\/15SI8ADuktGHnQNyOD9nLpdw8p\/g4FnU1hFGgJPEyRmksb4dZ7Lk4pWb50WzOPgomyE2CvXgKIE4Nnxf+ZgFf6AvXN0AkxnEuoYfA94GRVPWvARrsl+v9OoF2FB+oCgbsAObFdJ7nsp\/zj7u3vTV4fKv45AIHMBMSWI1C3cloVPf4qHneMf4+vsIX4RmhAVZpBZz0KI3HMBy49To5QiRNdGaxVIt32bM6quRrkX+sVs+7hfrqb8ilJ2BSzKuITTGpcpfZcA1dnYBt8DPQigKPb37P0Nj2p50Le+Yy5Mtw2bDPiZpyznV3P16CYMJUtP0EnIjS2TDta6cKlGKFrF8VgpLhR38bpHVxHSFUIYH7Dk+dzVT4lU5UoWwjRJ3pilbWiJs6MT3BQHegqzxsUgROS787QJcCiNLIrW04yFgiak+ElljsaG0vOvASGu1gLf1V5KKhJZw+MvuVMUr4k9jkiLkJuGyYUhGGi6FaIehiKq5ny7CA9AamiCXmDPztornio8ngZOthOa49QhNuEZdlKwGlMbUfc77oINU\/616K5C+xGNBzJVh4VVj7ZIduuVMABcshwwisoDlgOnIRXtnictb9Ic67S1ojz0P9Ywf+BYcHYbw2hYyl6emV7EXc6rtSvMq2uilBbBTYig\/Udprf\/3Z6ZdfJK70G66tTULHP4Ju0bgDa3yrBoCEwX3U6yYWhF\/lMzaGimWcdixGEXDSSxXWFzzKqkCyEI3x9wMjkzX\/+juanMyciu9vayYHuMVMFnCdJeMe28+vd5kasz+pSUjDw\/9yyvietYBBvh3TJ0qOuFFpK214oiIRmafbqQjE4fWN\/ifyAJaB4ix5IQ3PmOJYYMUuIQGpAEvon632pGitjY4VUtfiYX2Dcniy7ebxEUmWYLKWwMHh5HpGAxZ5k6x+xCURVGUN0vWzC1oGhPVpr9Fhg8GQcdkQjnVpVoI0Zgue3\/vOMne0DY3\/QG7LZSpud6gZWNV20DA9VPA8xyiSZe1A\/cikMrhg8u\/Pd0KYuo8QIHEwlAl5tkbAmG3XgC5KZzbfEUSn\/hd7+V+MRCmDoaGNU1Z5wIS0ob27gmchOOS4Odopqh0qzYpOPdlNa5mOjTBenSkITS2i9HLgtxT0V2iSQ\/NDdL+tcJ7\/8prJbi7JsEjx2Qq0A9CgbYKv5JSrIB4jvHgRBtr3IjPnnen0NTW3BzFIFIPkP8ikWqInKyn3hwie0XQODE7fqA3bXq16aPt46rj9IYDxdFwnVwjp\/0Zaqx3LQf\/ZCXzw1BDuxTPoxwuCoWmdlbd0I7CQ87UsBKE\/5FG9Lait6yVNIeZwja1BfdSvVmhcfvstnUyYAPGWgdYOXHSOMekr+PjWgZVPomJAM3PDYk8JDmkYYfnd\/eEqEMDaaUKHoGn4lv3RMk9U\/sEoDgTvXLc1KefKG27gnG0zBYGqiEwF+cNbkBj3WNuyCAfhuqVbBezhPVq3QgFOGG8jPNam8DkA\/6aYqRG0EPjTI401E2CRCwB12MYOj7YxyeWIOIl8CnZuo2gUHjOgLqsmMzTsmMxIhSGpJyTJfq++ll2f8liM\/3axy5Tj5YbXD9bgWE6r6HKKxmVaGgzrfta8w5Ribc2b1JcwulUgDclaitn63gXzxsMBl9SZ1PnMaeXKu6kevdVBROkhIfnmFwVLH\/fUtPQrIuRviVW\/wlM2W1wbPsQmmgT8OxSPMwu067B7vXU9AkoUeVBaqVXy5a4UbD+H+pXCU9ZnkYEvSxx8DmplUT3lxZ+GMwOYJ4q9fWCNxx+KWP8mYMDCh+Q9ONr8l4yueraPl9iZWqMaNvIqwRJkDw\/Thip\/DYh3UzUdpyREo0QiZQWDbOTR0iCUB\/igBMCj5Y6PvAf31VTEZPBRSg4v7wPhYnNsWMtY+DQSq8dope5feslKhGEfHitJI1kojsNbc0\/fWA7I1uf\/RJSE4uGTF4aypCQEc90NT9cpuInbZSaQz0gxsZF5tRRrXNDiX\/UFuQGAwHNRcHXDfTisHMFDOl59OXFHqYQ5UfdvFJf+NhrZ5LRXdD95QqwwkJyLolifxU5jkgAOZVdApInHbgBZ9bTH0XhFpT+VX6TSuQmsY743LGgGJ97pTMo2sutwbJHqz75XqVhpL8aC4LMEDmj9pHS9Q9\/jyUCQX20YbWLy5VCP3oSMhDveSHGwWkbj6A8kmd7jPPStBe229q9iyNAacLwufgp9uFoQsWyo4B1t6BhdcDyk+soJyXdU1eObjyeeD5d0C6Moe3CuhXCjj3UdM\/vgPReu9hkpXYtMga+P1ZSNTp8XOL8qSp\/M2wOAtW60KeBIHUVDqI20yzB146Hru7nloSGmh0PRG12Y2FJkRL5T3OHdUO2Xi8awMzamayGScA1UN5byXg2StslTUCqVyRmTt71OdB8mqJ8CR7Ek3XSyO16e9I6dnmcPV21x6b43XVL+8Vaazq\/NCafRiMqf1RDo+9tU4uD4V0WloH\/hs3su6vuhMSesuTsOO8CY+vcb2bQitE7wzuaVxyp3r\/Z\/91zQpK7OTnaGfTEV6qu1aXvlZQwidvGy7DwGCMgb\/iVlx4hJFI7I3dNJ3Q1SpZLoPt4osg5NoWmqkvdlEpjRzR7RT7fFSGpcIWDMtG9N57x5100PxbJ0oNQRMBwZOlhvGiXSPKkSEWz7\/HFDxTmbBmWyIZnhOJ8UMNEx9VKYs2JZioNYilQuHOKzmsvtiMZu5+QayO0UxygK9M5lfk\/VVfZkWnGS9X3+uqGlQy\/EYjPGBNrO5VL5VUD6vMyDY0+OmkdJI8eooqWR5l20jWwWhfYeSDajLp\/E9TuCcRIyem+qBc3gtfIONFcS6kj65PfcLgiXaQq72BiKg8mVfJUwb7Y96Qhm+u\/n4jlvCOSKIctaI8Hx5mXOuOAgEYL2ZXMedOVQ4HOEHCNwXiGV9+QlnvX02\/7ZRyAFrg+iY6OROxHnfSHjRm1+aNJxWN8fOwjMSZhMI+3BqM3NKK7k1lK0MvKH\/6J3zkPPByZBDtEENeC1W5of12F9rHmNftk61ggyDgOPohs7XG1iNaKnxj4Pe4Pw6mg8\/RpMOWr9ke4UWluXd34nOCxVvuZI09oKrBVGmrcPRmoxgZCfiSteA4MmKsTgA99uGD7TZU1uD\/\/dIptIlh+Z32+1YRDAGdxiXM5iLQOU8rEdM\/2BcO2WmaubwcSo3l\/KuZ7c6IIMN2t3rrcvJNSUWIbPuUesv2RFQUAIkUobBg3RlpOVLskAUFHtNIs6XCXPYIqmA6fF81iTQrKWUg+dsraqTLnFENVUN9MlCd8+rI2xLw3Dd+bga4XqOMMkA28fcas0mAsvDfHT7bTFK1ScgKpkXh6TSxOABVjNp2zqE2HYd3apATdKbB\/DHuU8t9tFdwTPDNONK4iPaPsYNSyhDYVxEKJh3wxIsmCQNi\/4PgFkc7Q7m993bL6xyRaXnf+ejD8jmWzvVHP\/E01ZI0m1SE\/PkIdQKuvSfW3SVNd1Qwhv7e3\/Od3OEswrS5fhriIwP\/GRAUYcmM+MpMZwUSl444jlFBLIEOW1TwyHXCOitlUUjvExYSQ2cEsdUtwV++KNbRJ+gAc3Z3+ERX2+fbwYZSPF7opyUpgjwlnlJSlFZF0t5Kv2aDg0FV7JxEDnXTtxdvYmIz3VmaRhXb6vpcSh0D+c4JliHcGFYT+lh\/2SmTiBVi91tK7Gns7O3oN9gl\/AfDsHB4gPf2Dc\/Z7f1nxU1sbG7SI5CpBhIxyahZOLG7lSYtvsPrsvHPZlYESzeNWexKbrdDt2cbjH1MKZWMQlO7aZYdhrD5kYbN4A7yC0wSH9b7dPeJeMay+fsqAzBCgWzlW42N4YpPx171rMN3uCfMbOcUn3oS\/ioJ6o8tOdb3DbcrxOaYOjFGYbcU+rkZkzilMgKZqXGsHIzrNphDOCKgfVs2HkLx9\/nx8O4E0dpx7r7+YhHZv3DmNUs1b9cP1UBmcSuyrYFtLv4XWa+Iej6TmJbGdft4vPIA+j0mdRbkFSpXG\/0rTKcgcsnNSr0dNWNCQ2DWO\/pLu7NtG1UkQy9jT\/TuvE0cm9Um3Dkxq4fDVX9+uAHLBK\/r6NZuqRuw54f4drZLJQfISsOMX+V0EzoAyWTm7Kp47Ke1sKGilAXz+Wmp2Kp6\/G+\/HFYmiUTgqgofkQOOCTTla39TUu+E7itADqmG9xM6FIA4zJtI8wLnPfivUlq142I1SRv5dcFAHrAg\/I42DD4XQV7DPTHu4ZEA5Mai+Nqh9Mqjo\/uuOmSO2msnCuvtR6ctBOezD0+ErTcz3MMkPzKL\/L+bms+MGEe3Igxas42IUc1P33Oo9JKsPO7avks+jwIjoTxHcJ0oM6FbLQhd0ckHkKSiofELmcdVO9uJexCiTsC3X5juXoenaaRFoO1zIBp+BhXpCwZx3uUVzBH48K3GyjDBXxf0r4gs\/120GEhQsnEwilp5CebMdXXkdFhPU3DhBCZOLpnL\/C969qRDkEPln134SUMw4rGnwCg8zgA8nH2tCOy\/zIbvlu+XJujIzXvPilWoqH\/MUKKKpu0gi1hMZYj8b66crZxWVd5d0PpL9CRoxBitUkf5ru3g6nTbwYn5yUavI4MUZb3E1PnK3LO2\/sMtbQodhckcu4CQd2Zuw5QqEPTShE+cORO9c6fdjV8W72BNBpjgVQh6dtZX0PwghvJtEdgBzMtZzqfqes7EWZEK+GCcRwFNENv6c5x+Is36V0SRO+dB56ZjtRLhUqYX7278lPXdnPAXxWagj3T5ZqoA6nGAjetr\/GduBLIMWXJWQ4k3990HyyIdk4Xx3fo+5zqoqlqsESZ7IwNGG1BIJkyD4HQpcC1cwZlNRVRn\/g8X1sTQwRMFyumI+4s5eI5i2cUuZ6u+Nuj9hMx+vqy0RZfrCiJR2pAjwi2MK1YpRFy43mM\/SKGw0gtQbPtqSxDxZEAX4bsQtlFTofoERZh60F+aKmFRBk4V\/Af5R9tA\/MR\/l+py5FVyOxBfGPJqcDo6DtxtQ1gMpL5WVAwbeJt7AG+C2lkS8e3u0O6JJ8VqgUEHZqhIlnZKQgCQSZD7GOWakC+\/cyJgGNgH01uBQWNnNhnLcCN2lhsjjB02PbcxE49CYoiB63HMIdW8SbU93XHvuEH+E+f4PZlRjBfQJ7wVltm56zhsUooe3glZaMnp7qoMfNIoDGmZAqS3+JG\/aX44glzHZ6KCiB5NYF63x\/c76Qmx13ZFZY6nuXwb61vvDrGe2QF6oQhuJ3ekhWpKEJZevkOLi35Q9CVMTqFVxURc1XBqwRO9VHmft2A7C++16qlF+\/cCBr1LSWLyYVVTBmrNp2dcoWDkr3LQgEtrlVw7bYZjF3cL3v+yqaZImAS+sOIFPHUo4GXzY\/skTSOSEAX3nohip2cNh6jnFtCW0TUgrpRSNw9GRcxC27y09RWi4WGZT\/QIW1R8Wk4kE5hTO4RnryFtz9udYKRCi4ENo4SxM8yMv5\/txYP9Vf4q7oYwVooB14gpBZYZNSiVY8bPGREkr\/T6k62GhjkE8jDkHK0SF+kkNCSprPliz6QEbQmv9Bpyx+PAqBiTG3bLfWcZ3lZ53PYsMbu78ZEmtBmFo48oOIKOWSinF3B08s3rAniwtNyWBZhY4adZQa2Qt0dCNqy8XZpDH0wRGJVlaNpya\/5LnSYqBGHxZ9J\/OM4Kgg4nWpsR228Z7nkGUlM5Bsqmy\/ip3XzTGy+T11t2Emk1tbz8+GZBaHyuOmTItHUP4Sj48iPgvLcfr\/yzUfkrFE1TM2UqHbCCo8WGm1L5VCgTcj\/mdZiNVWq2C+k\/h1Lcl1BoP0bELMQqB44ZoqWbfC45+haHlTtPF9cKXfRncylnubeaXLk6DSVy3d16l0jB2qUtusbX111LK1U10MBS+BNtFnM9w0r3WCpZspqiIXq56jdLjMTQYfXqI2duFQJdA+fOcsQJCvVGnwwEQ5zQkaBdtG0QReOrL58VJnkZTzF9zWbqYAq1bQNNG3O5lmBq6YjnwTL6c8c9SJzs+ax1vM8vy4b+TAcyo1AGIi3Zac\/wtU77i6koWtmwIPKmnTpR1fUGiyVD7Yc6r66vvfob6KDXbp2Med55vqY4FMYCoGncbZ9rnpL\/0dz\/hpbpSwvfIqx1dcTdxHRRwqqppl7Cja543Nc8Wcq5USngC6RLz43Bibe+V7i74CDHTpT7QrxiHQOZSNT4ZYFGZ0FbfKoJeJVpBwSlvzV+QMMQz555oUtdwNYmMITAar2AOZ8cUTcR\/frdQl7MmEmiVksB9Us5wcSBMDXQOluK0QlAU5MXUHhZbsmQDlOX1cvGyThitqyNibQ6g2lkC3iXNL40vs6tQrZxDcuZFBElZUI0uREUh4goDaLH5bLgTvycC9ZxTC5wDLWyS4HQ8cxu7+en8TXmfjquJr9fqHQ+1Kk3oWfgaSqdkD6OGW23Xd7G6p9hX2XJU0VqGtVmUMcG3JkzTGirVhfDSVk9S2Zt8xq\/WNvQ==","iv":"e818f7a3f2c3be76dd6d97dd1ffbfb94","s":"3f26f67333ecb6b4"}