Biggest risk of partnerships is brand dilution: Luxury Institute
Posted By Erin Shea On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"CCJb0chqlCBqnonxqhei8fFaQITLNzGEcX+9L4G3yRPeua6RW6JDWFuXaYcAWFvEEuMAqTCDp4mz+G17llMq7wiiO7io2zZz6ft0PI1e0sIbU6j62dgDtnw6kJ0Sy1K23XMG\/g3SKKWXUVWPAYeOaS7zflDFy3JGmsUgcx0BKSotqZtPwKXaAJ0K0gDBIr0WzE5e6iRUpu7w6ywuPln+VWxOMPuza24By2Qn+F2B\/aajNAY3N1GrDEJRXjklE0NBPN3WyM43YOy5Ptb51SS32n2BZZW67KwXUkqlDhU\/NMG0oZywspplsdfboxrUq06QCcbmyV+w5urft7Ibpr+4eZvrb728jis574wjIE8CvDiKv2GHvViaMu\/kXvPpEZ0MyeMlo5wldCPtyyPiXn09i1JxxhAutqyZfK6brwXVUH9SPGZeei1H\/4Qoj0ddxGayKP0mZdm8tPGDRXZwLXOUwzdkMaYIRpVCw4vATSTZjLYHw9e\/sHQl\/W\/O55oOolwhNHCPOwlXtHd475F+sLNhTDa2pxW178hU00766PXoXu\/cRw067Lq30AaCdQkYf6xKk2odl3ktM1B9YwLB2nAKrVouRY+mYDpzULPq64Ip44JtwqX2KfABtOhB8Ym2tB5TD7ksyFq4+oorhMJ6luutODolc6ZPgcmUVQc88HoIWMGofmh8jEJLiYdmk1ALIpf+JaQvsf5wMXAI4A6ChxIegtnmuBQsDAaALP\/+\/8xbC+1\/cTA2fnZMR1uJ41nCMMaoemCMdFnalNcUVcUUlkRhKEHigK4zqlhFzagGLwlYKjV5PXlohjq+ZYbBbhXdaKhNRHIPCZ8oyzyL+MAlkVXAsGPUgYRmqkPwkTkUJbGXQCEIQjikNAJQ\/1hrLUSjujDxrcnotmG+kayve1fft8q\/s5JZxENa\/CwtkbTH6fWx3taky\/aamVe9eVLsf2\/BmcT7rdmX7XBuor\/lJ8JRcJQ1zACoM2R+1gZlOFIygph9++TZ5g1auD0wRU1cNsP54wXuzUwVnkxeeH49JX2YAuT21QbEfx+9Wo2q\/W4UC03ezQgAB3YIEq3D62o+rPlTUnCpexmiksrxR8C5AMUEnAVGQglbGvyF6WPVZUBEvVc\/GLGHyfeX+p0boWZGKECO8r2WHoTgoNua+Ae+u0mVRH\/oy2onw9HEaqxWM\/5d8fHkxOxfS7RJPKMp6hUbx+txdDGVPMu0IjC\/kDpaxECINV0U+wmBlRrlK1\/7lHH37UGJim1Pd0eCjYNXRfK5f6vGA6mebu4tl4gSZJuZ0ltqfQuGBjgo3EBV4POGt9h\/ZsJHlinj1MY51eqt8it2RzjEX\/73d2fAYCwPG0FLeIpj7Ed52BgR0lLIt574KmieUVJP88HH9cnADTmKJOcML2iklG9vqGgT9UurvI80hgPPc+9iy2ONyctIukfatuivry4mMmRqnk5kITnOszhwwbpza9TQV9wvwWdlTdQP0SMlzW0NcWg1kHznoHiWGmCEAcKK8uYimZzFNzu1zWf3sAGDjjhfOWnAG+Uc0tJzG2NdtHi8gfI6w4u4+nd3JTvi50o\/t9enlQ9+got3Iu16\/4dCwcrr9dPMz8uVwUanDW\/afmIxoNaF\/AyYy+0uN2woMY8sdO2DwRqOyYucOWNje28E4196bs4UqEXm5sLPptoS5oBzqQhcwMg+oRB6Mv22stI2k3nJTVSpEdTtaGo+TAcMdvPFkdsi8UsrsUdfP8LGsPNYRk4n5a3zhTvysKDsGCL5Ltts6uIpKIDz+gvEjFq0n2zyeeDis6Z3V8CktlhuQXVznW2CkTYmlhA\/uhBkxUl+8D6gWyQU26KgOSsCLiqKNNPz4fDAYwLMU+3UtK0Ge9JrRrDKF1xFgFKM9VQ1sGjNv0aGaRPBg1Q0WXE1XGVzO+cNdHL6KVvtvZ+RXt4tZy0j2\/7hJQvN5YDhbvjpX0HQsI\/XA1KhRjO921ZVE\/+xQnZrM79alXVk9Pj3woxnw+GIuvpCOLjuTplfAywi3\/QZvsVNLzr1UK0+LUYZA1UBxRgTf+rVnNmkMLA\/aKCAH2QMriu9OuW9I7lOismAT7G5kfoy2\/txWC+\/shZ5bzqZcfpV\/NtitP1BXbnPWB4PGxmJa5YrMZCGvUhj11LZqiAYbbOmkKnMIXBf7Uj++RC66j4+PS+bTfnlcsfrl3s2KxEk7hoqV9IhlIZ3hpb3g+8zPQPc6FqnsLhZHt7jwq08AiMWJ5K1iBzp\/9geSSIfXNC9ZbMeVnhSHAhYtGLM2AWrtutSIf7qlyAMLZ+Uj85zHixjnntBTUdewsblqfdcCF6TK+P9mQPIKzds8l11C6bdIMhsFCJGpTrf2DIZTCINfvUNREqP4zjsXoEEj\/NB8nkJaZDyiwvHevB4rxLqoEgkXyldzeQ3sMm4WHAfZnnUgWXhSrtX9pyKM60jJcLG4mP3QgcEIQTYEJ1fuWx9l1i48VldXhU9wLpN8iGuNVPuHQIaX10FPwVuF2Czn+lws7hJ4KsIkj1ics7kBcmhYzCWiZrFefCoq9Y0FH5dCUBaElp3JgzXVrYCT6UfRsNg0y4cuMlrJ21lbBBdxvcBPYgPHvt4BbgZ6w6Lhngh7TOzdepI4j25JnojnZ+f0cKdYQTvJLd3IxeieAfDJGYk+yzen1\/LZGW+g1czH21QHrJrv5ANXusRaN4zZqxEBbJTr9JJK5DBpTJrOyWV1jbpYZrFjKGifrVaOEseVGmPqUgp0YUTrvVAI3yTokA8q5MddzhESx+Ah2Svb0Fy4gv97GzonBgVhr1jOLecFSk4KiMrne4olbWjloWVDONBsgCazblrojFBptQF2DKN7cjhsUoKEjafIIKFMuuTFsd1m7JjvSKEm6pOj6gVEyeDGx7z6\/0mljjW0idtnrgIVYlC1Oehr+cfHzU6d0qTEAooXz8lNBmZVk78vklgp\/xw57aifjJoQlAFJwn6hdvvoXYcCqOhv30nUF6lTzEEaXiz8NEzyLQZCeNMf5KCzjiPj3V5Q+G0pmX04UB6uwRxglIV7rmFsHXhBihb7oIDPWq6EAROXXBITlCUEyrMT9swXZzBOyAoWVtq4vdJ6S7J2VvTwq+FI0KLBvWaJzG5YfkreLDXjTstuYRVOu7viP\/I8+L+4CzlHfb79wXSuPj49N3gAR4Drsg0BypjOVf7okLvWsgzdAMx9U4I1\/W20JT+HIxDF1c8n4LcvFqsJOerBCaQzX3XAFy44HmGk\/OpicIlsdywWaFO6zAAQmNtNy91s3eza6jjnsXMmiE4b8twt6N6T2jXs0fcgya5Z9Eu9n8zn8kQ9URd7IseJ3zxEMrXrrJGPQW5T3JWtrkLpy0\/YpOP\/mt6A86g9ET\/8omIRuB++CU6DAxj0uR2HDjUNLF3dqJWwS1\/1TmAe0IyXQE7tJHfXDQR3NSSyBLBm8soBrK4msaYCFpijV0wUGbp8BXUBu16j+2sQ3io6iwbbdJN8tuIKcVVvY+qi2uLzi7sAQCM7Usg9FvGnblPh1OqfqKQ6NDsO2y3cMuVd+Yopk8JjOA2O0HlbmPc+H+4c8kh9DRl6HmGOyc0qkOIHKJ1LCu+kzuIMOl90Yc7x6hA9TpDKakoHNX4L16u9Ah6KVvVtj+sXyfd\/KiCGafWoeAS7h2baL34E8pJg34rNHzbc59PUATO1kLw4v6BmrFvTc1Blnu4Pfy8rjZYSs57Uw6XihKOkQaqFAysuIwQtkwRkBC19Sh6wa7FrPkb\/j215uMZsgkZfM1zB6RW3eRBHynTz1yW+MkTjc8TNK6pqhcrqc4ugQCqE3LZ1RDcipk5D7tQcTb2GnptzCmq4SO\/6PkVbjt\/g\/64Be6qqMdjg8m0Qt7H71bCKkxfi0BQ6Ye4dBzC4YCOwKBhiTDWG56HAxdLY0hO5AgKyBJOjLF8bQv3zzedGzpZuc\/5nQeq8s2k2IeZCKpsxAk+lLxIEqFglLaUtLy2hC2w5ujB6Swn890nOvwOqhCWF59qXwLbKLpjow7amUM0VUrOJ0JFW1BWbEdKsQc83WfojqRzEZx1lTtGynq5BImWAuc8ggzPYpOZ6rKMRKBBBF1PKydo0Q855dAb53dhkmtZV3vYmU8K0Vy5d1iAhLA6o52tK0tgzKiB9p+GvuUyvAOtHUZER8g68dJF03z0qoXGH+HrkU4BTx+EA02gIc1SrdZEfmqMneNgJdPVjkGON4kBzXlHp\/O05orzldWEygSb6BmSXhkKfBxR173SWQotVZVsYn6rB1aFGiDGHum5dPtC7O90xcf8bmzPPcTo2L5GVJ4X2ksofa3C7V9re9qfUBlWqRuykudAYTIrBLJLdAF1jz2jMRhKLHPJ8g05ksbkHmjsGlzhEZQSf8ic\/yhQ4+IwZsNg0st68ejsmg70UOQH1pX03\/kvEhO3s0XhFunV4L3EJvN+46bkQKIKgPGrTHwTNTDyql4hvea9+2DKhaIzzOCRn98ft5o6W2qWEYamUSMU+3w6ccd7GU9\/sZD4xRrmUUgdzKFppUdFJv0yCCSuhwDLJEMFK5\/4\/xa+lNGz88gEPpEFvUotMmlPbq3bfIOKiX\/HJbTQxBfvFH3FdVlT5B7rCXNKryw5ULxfBjISkOKpbJ6nfSFG9o\/j9M4NOxmoP90NskFRyLyMZfIbWl0mzqwPF6uWdRWuvK4HJlyjRUhQPMVs6u7c76ZC8Y6sCcDVVITXfOAAnynsJp7W3KjW99i6N8Z8Ik34Wd8EbgeDx7xewdza48VlpYFB7ucUTcPdLxOd+76BMoYBz2a0uPGy\/cxcaTJFnElNPErAEFomQBGr2+bYeE6r3RoDjus7Bl77D2C1JT9+uI+IhIncGgsxO13q7rtcTDUiKE4C7LF06N2TE2FcAx23QOMN3Ntx7zw230m3WljGjzXWmNl2nFnSj8l9pm7T5NikgfLbsOKQ9oA8A4rAeOSHaqLnN+EFmip3BiGi+skCH\/oAUJBDRYPRBvD7aMdvzkK6I1wLgcUu7WdLqu3wzVkgzn7heUP8vMhmtRg5l1s7StL1CgfyL7c2vaTZQrS59XQEDPdnEax8K3evfv+e43Z\/8oye4UHwI5EBPq+C+31eVz0v+tabsN8AygwIhRXwmsaujGVy2s9hYjAWkchwhO9jiyrNGExp1u+OhZ3daQNXzN3YHaKLcDTMBf2bPlIrypKLvlgQQl492iIAlL7ZqeQceJkOC3OFaPxtrXtwXovnGQqblsSXIeOA48Hjc8Uh25LDADbvIFIVTUSaISfrM4Q6F2DJA+hXwhVmOBz1YRbnZC9Gve5ySzmSFJCcJXGwFQ5FtjLDmvMX7LJUzftFKdaL8e+Gs+dHnxenyu\/D8GTtkaFrPEGsQMiRty0iufc0Iz4eSpMAWVQ1VCXb9HmrrDEhE7bQaqKDGhatJMLE3Pbr0ixEt6mB8kZTjXG6u5tnSQVpWwowQpA9UdJh6sOqTc95S5MCOGh3CgwFftAgZ4iZ1DhptDu9WFXRpHzumRGbNIUNbhODO9BjksylUvCldjibqi31droR8\/yX4jHfKmxdjv7pf+YQxBhfIsjBu5qt01r6xlb\/PVaAx+IKSSk21eSd3DFz6wkJgnp\/Wx9IsQT0EuLHv7TJ0X+O7sDKUCO1Akv\/iNbFfQhVsWYr97mSRshjo3PwzNDNdYw0HBMe5a2ChjTusMF7yJ5N+PXppAce1tagkf5uVEst1UxZ27+igRTM\/Wv5E+gOJku\/lNNHKKBsMZKHbdXPbUbt\/bItflQl1pIbYd4U6f0LUht8mOeAjv+GQVDdxzFNveH0QE2SXcIMXD1p+0qpGUslMXN18v7m8z4hbYTMLFG17xZVbHWUIK5h+Z+z6mVoERWpOwMqOqBBr1t\/vzRYOy3htNZsrpDqNJfRur8Ersk6WdTUqL+e6JqclaYuidhfs3wAi1tdFGeBLHRXsp+5x9voYHGVsDTP+4\/SFBGwWykS4cHOjXTqUii\/9TJdq6gZO87caA2S16skBw97E7keM+Ze5kj7pvmYv9OeU5dwgSljHPkyhGtXdorqM9sqLIokCKi3tNcYYH9MQ5Ywl18P3GVxzyiU7QoITlUdWn5BuaEEqjapcvA+h+Wieu9FZPf8xU9RK9Z4D6AgKwXze09GUOvLPltoUF6ru7UFDglx1NMhdQuN13zDFb8tfiQux4HZj6UJbkKv4tKSiAvrfivAySLD\/0P4Y6KIE+AZ94IHjhAmzqUBe8Ccju4SUWI4AQevC5oKoK0+tAt6brmqlNf79G1x4wodip5nGiMPH4oKg5oBbvUtkieWvBu6ImfYIKln1oj+nyPKvCdGZQAxOcAvkft60ti68P7pKS0AbGs+g3CIVhtF+jvw+R0E6XXx7oXwGJuaBm1YsEMMm5Hwz+DMBJlwKUJQb+HYOaIYqmbr0YdljNk0j9mbnzmTFYPsG+nGlEViilokNv0BNVn5cwJr0s5AsTEe7J5KavA\/6FCPLHaET3d8sHYbfBd2cC6XBwk5qaDrex5htEhUTQuRDob\/Nu2sZxkgEwN40xXIkbOkEd4LxAlnp25hUY0wW2HuIvFOTkqwXQ5FGJ+tgut6bwFnbZZDYr73g\/i29U0gMsPl0BMZoOICu2zitTQSIuFCeXAkZMDGb48vEoRrcDbQaO5meTCJOnux9o3i9rNgcfWwjBvu2Pkn+PkLEXN+o\/FKMNkt4jHkn7ziS8BxiQNzu0Kw7UgC2poxGrx9BFr9\/Nl4nHIplYxrQU23E7c9FIYNxB8wuir4RipLSTo+NdQirEfXNaw0c4rKHmkY7xuTdwEpmf+SeZyngNZdeg6uc3wLP28IZXFgWEUfMkRehmWT3jGkZC\/s+45LuzuqQJl94V2\/sFGGidpo\/AVQ7ay7\/n0z2ApzK7iOEAOdySSADU6uhNe4u+KwJT1MvIt5D6xf2jMSDmwNbtwmpw==","iv":"99a25f4d2b31527db6508ff1377a3010","s":"25316d1df2b4bfe8"}