Biggest risk of partnerships is brand dilution: Luxury Institute
Posted By Erin Shea On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"9a524f866ec6bc371419a7dfdaf81977","s":"ebc68d2fb1ae814a"}