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Big Tech embraces China’s Web novels, short dramas. When will luxury follow suit?

ByteDance, Baidu, Kuaishou and Xiaomi are venturing into Web novels and short dramas to realize a new monetization model. Image credit: Weibo ByteDance, Baidu, Kuaishou and Xiaomi are venturing into Web novels and short dramas to realize a new monetization model. Image credit: Weibo

 

By Lisa Nan