Jonathan Pelosi is head of industry for mobile apps – Americas at Google
Big mistakes that app marketers make daily
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No 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","iv":"466e37d5877947c3b940af06c090772f","s":"a74c9026ba164f06"}