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BFC, JD.com team to bring up-and-coming British labels to China

JD Fashion supported Mary Katrantzou's spring/summer 2018 presentation during London Fashion Week September 2017. Image credit: Mary Katrantzou

 

The British Fashion Council (BFC) has entered a partnership with China’s JD.com to support its fashion fund and introduce emerging designers to the online retailer’s 258.3 million consumers.