Beyond Beeple: The real value of NFTs for luxury brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"018448568bcf9c116aede1e4bdebf16d","s":"a94afa621bdcfc3c"}