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Beyond Beeple: The real value of NFTs for luxury brands
Posted By
a Luxury Daily columnist
On
September 13, 2021 @ 2:00 am
In Columns,Featured,Industry sectors,Opinion,Retail |
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Alex Levin is cofounder of L+R
By
Alex Levin
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","iv":"a5160f013a68ff0d27726d22beca91bc","s":"61044442a4fe6515"}