Beyond Beeple: The real value of NFTs for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No 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","iv":"c1ce9cd36053681062461d30e9a09331","s":"7493ff5b43938ed0"}