Beyond Beeple: The real value of NFTs for luxury brands
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"0550077c4ee19432c1fa3a3aa9bc0e8c","s":"eb4e0433473f44e2"}