![Hamish McCollester is senior vice president and group creative director at Rapp LA](https://cache.luxurydaily.com/wp-content/uploads/2020/04/hamish-mccollester.jpg)
Below-the-line marketing may be key to new brand experience
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Marketing,News,Opinion | No Comments![Hamish McCollester is senior vice president and group creative director at Rapp LA](https://cache.luxurydaily.com/wp-content/uploads/2020/04/hamish-mccollester.jpg)
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","iv":"61e96cda64bad994f2503cb48aabc951","s":"ecc9251035071b88"}