Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
Beginner’s guide to altered reality
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"611ecbb2fd721fc243aef43a446a0112","s":"ae97bff199f88cf4"}