![Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA](https://cache.luxurydaily.com/wp-content/uploads/2016/05/Rachel-Lowenstein.jpg)
Beginner’s guide to altered reality
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments![Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA](https://cache.luxurydaily.com/wp-content/uploads/2016/05/Rachel-Lowenstein.jpg)
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","iv":"c96e9eaba1de09fc2b82a4ce232b18a5","s":"524e5187b0e9b599"}