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Beauty marketing trends in 2020 that will boost your KOL game
Posted By
a Luxury Daily columnist
On
January 2, 2020 @ 4:15 am
In Featured,Fragrance and personal care,Industry sectors,Marketing |
No Comments
Get the make-up of marketing right in China as the market grows. Image credit: Reader's Digest, Luxury Society
By
Jessica Rapp
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cTxYCR9ovG1yFgMLcTwYymrQRbfc9a1BP8YZwbKlYKQZXZKY4d38w\/AlXUyYdgKg9RKJveMrMO5AhExcO4iYcU2azZRnP6erHbfBGTkPDmOVNFQDjv4iENXTPmbcLdKIRKI6A7VGox2odBwr7cAphP+rrDlSVar5kS0DzTv4Yqe89fSIXLj15zZHtNMHrjQ\/4e5lzaWZ\/9+kkxFyrf7AtkmPBc20ABflOTzW0lV0LVoNCtbEzhJaK+Nc6S+eMUD2UxgEuGU2wQNy2FWMsFBYBH9shCh8WCXHd67UEoniDTYLCr9bEMb7bbyJ61DwE6ONriEJ\/yggAGPFpAqKmZwIpSMQw+Ux\/8luIOdsacvT4afTk\/521PW6ohgKC+3hOod\/lMwI4nahphWQ1ImNqF68kYuvhwLcF1\/QbM7Rs9hicvdLiUC5wyAm7auxQWzmfvaTJO6tL2m750rjSlt1hd0bPdaGysM0cmyZynXk6Y3elH1acREdgHjRJ9GxJHKF0bleh2a0lUIH8r1yEhZRLgNSYK2+aA8kKyjdlWzH9Lu81wXm9A4aOsLZFOqZ319w\/cTq9GQw99e9U0wdRJl8zhx7wnW3dEShIQhARdHm6qMw4X\/7+6QjrYswgtxwdrcqRy88j22T3BlYPgnlibjW6OlRLaBlytg2HYleafrLrtHouQBQIAIBxNAAUgRR3UFJvN4WZ0FYkGzFaFTEW4aLAC7gUJQfSMbU5106J8yldr599m8bGvC9nd5pLLO98NxqStSeVrJBmkG17syp0cZhKyCqm4qrtHHp4EmoJnaQ5CA9RC\/61e\/d7gvHOa6ozxhq4vb4M4Rls4e7CsQFkBE2DU15lhvcaPJR\/ZLgQ\/5KOPbwnK8GgNXIlT5clMddM6njXsWamsEzFcx24fz9KQO+tflDskCT1JkcqaqH9ze\/a6tD4S9n8vRi3gtohPgr6OGZoS2YCNySISOQseB2jQ\/3HtRCVjAbFhg2Z0pwJSkjzmEDGeKdO4Njj\/5lbdRokYb6HBDtfSE7wGM\/gPSg3DHj2kEg1N5986FdykohVWMyBIVje7\/TMn5\/G00kByt9NVKUQPxz3EBEwhYQKvdZ2cdqSR9coZq8UMfNTB+Z79rm446dtcqU725q6LHtpISgUapI8BWMBnd\/olbVe9xijaAyruOCo\/nlFLOfW3mWUYxT+qg8mo8JzlgwmbSrEFSdKpGEquWFMni3CyzMmCTnKVAtU5U2EcJUzCYkponjL1lFuI96gnc3aqRSDelDZchnyDuYpBw1Nv09oFZhPPbkVNQjZ16VN2ccDAjYyhxUabeFFjDX4YgHoJv5dRxerVaOfp7eYlnNu7iMU8eZO5CwX5sq3rOvYxBKQ7Ec6yqoN0o7zyJCDzre0DPchUZnEbWaNFDGuwKWzOoRJpbm0rGGLIiqG5GEx1OluMgct8uEGpQH6o+9R4ZueLcbRhXVKs0EfvGyNrNChF69FrJDs1QjqOmfnsZdbPoYJCw+9ERihkFnPzwYNb3plVykLHayMRidfj5elwKLYldRf5kWJR9CiNkHskChhQ\/d71O2l6nak6ATPCpRoSOi28E9s9YI4NhrUHeGbT7aEftQL3gQx71NYityC6ume9leQ5m01ZQqfcJDqd7Wj7zMoxqnbErCRg9CN8nAc2chuQ77vOCVDJc2qxA5O8fpTwHs625YGV7IvW0+LiIsKWivGsww7IFrxtI4pOHKeBrHeb6z6srtlDCI+K7WJugWrSQZDYRbhN6M3r1Gmf1IOG7CGb2DCz28KruFwjqvn2MEgoWSc9DNKITkWed2\/MFYrq+mmQDMye96COHC9PFz\/v09xVqdyFDhCQZ2igNEji4kTsmfJtIRK+qATA\/L5uXymozV3dx7Jw7YKeufWYypbE0kq4xefqTpV70bAKC2pcwdu59NYhyvfkRF\/UMAw3lMPxhO+WDrPJ9SSjUly9Cja5ZNNVJhqU2PghrOaXdfN97RE+s+RG\/jGl+gACwI1i1ihuZ9zGAECcnIxEvfpWSGXcXHdh9sTtJjD9Sd3iS9Hb5XAF6Zv7gjCu6EkwbbZ9x1wyKajtfn5Q4AQDiHQUJ3UJFAw9\/EzPbqP1cJX8imhYzUjExtdBYoxLSP4MXGIEDbgNGQcnGu9PekxEiqklNdaxBXh\/DcDQjfdywYi1AnlVX3xE\/CXhCtumRbDQlgMfvrquSXoTVv6octcrvvcPLvBdrUhu8\/u+07qa5XLCppJ4OmXTzRQK+dC+6B11R89bB6cYHI+jQpgx\/vuANUlVs8ogiB7TquQXr4sctbRImQCa+47aGTQ01F6Fw4TSR1qw+omKw3HumfMezV2wuPB\/M1HSogzT9TPP1q15I5zmgJyKr5bGG5u3JY792dvGtSf7im+f8kokS1jHSVIkVoplQkDr076c0FB3B1hMjdlueb2zLIVYXj2I6Elu2ovC1iIh6Zn\/XAszfeiEspTnr\/Gv9pvQmRtfZS8Um1GDLVvJNm9jwjoYuR5v9KLcz7MR7NhpCgr8Ll0XdL3b13a3nhjphU\/\/w21HT+xYa4J4rFqBmquu1n95AU\/Ej6Db4NJn+f6VXRTjexHg2B\/Zi\/CZSIgRRzfyumAjaioM9ZAxlVkitA1NYLKOknaUFigb8F26LfIf3IDfJHkdUNczS9ha8QaOnE2Kw4yGaNAm4Ds16y28RveXsTM5d56Aoh55gVB3q8FFiQ1TP98kXo3KsIAEB1GT9jQ5zfNfOP2qn0uAHJh5cLwA8GU062gTaNfIuGZwv66RT0KgRIX2jz8c7WWG81TUFo4iX8x2kU+BCJX7bhl6PPTe3m9D+YJ1IhJEZIVu7T+liyFCGKCr0\/dFhcLSIbW1Mb9ei6aT31m\/Jg8w21h3EnD3p6EZO3xUpGeLIVRJiCWiOJRiKhAsj+5MPP+K1uzD9IRmP1YTLAMfmlW3JI93b714l+r+Q5B08QzIJgrAC6Fr0zgcRjMjjfb8yPZ7oLfbLXUAU58sMH\/BV0BqzAZePZaCo4Uk5liFIzn6XxKbZwxqDXR8cCSfbYbZk1\/Mn8O7uwAjYkOuqzOf4\/qooXRHyVHTKkOascJchF4aXtDMxcNfm1PxjtqkFgKafz317zt6S4sritU7JxqXODRJqA6DmiD+Wm7kBXE2Mk2vHnMlKTgAwD7q2ik9B6yWti8rkWcKqxGetBZyh4nKOqcO7YYf978P4ye3K1vpRI4vtuzPvbz5zrDEsEiPmiNS+v2M+EtaEaJhaoVAc6\/nxrknHhad4lDt+lfYbfQbD8cERJRcBTw\/5Td\/I0ChiGpy6BVa82tH04ihgASzPBwTwymkVb9+GFDcXL5Qu3aVD3QNi56aalniF7nLvKXpt0DmLXzsrT07nfUkMyjWOqZdjbWiWAkPgLQIT\/FeEUOvMWsodjRQHRMlbERoD+vWz48LDq+tsw3gxd5gtJPFAW7y8ZKRKgkb+rlrq8+VAYqrekitIeDDfaV13O3h+JHMdjeWo0IOMnatmHCz657MJo\/9+U8w4NDr+8ssYUJU6iTqmh9hZdCmzzbpkHVzj9DMERzFYsPgbAgpCUKD8S6T8Fc+Pbd5wVH\/zYs7Phb50YG5E\/blyInvHf3RSjEXyFt4iBX3Rk9WNtQmuEIDnzYq1zafJfaUHAHK6vzMhKLcsEr0UVy7Ed54VgsYbkL1FlH9VeDcSrIdN9je+O84zjFRzpPKAYbjJ5pTMaqJm6+QA+x0zPwoyV8\/465cr11wKJnnSs0tvWfNiE8c299YjIa\/fIS+KX7NjY7jrxEpP4lLes5b3Ahtvh4SwY7PxkerP4NUJRQdP6\/ORVwqc08occJc2Zgnje7YdFkogXnGiDklqyuLfOJmIuJdOSQqhgfFmH4mzYqbOTMaowL5PA3AWmE1RQ17aKdbcC\/6h5zuyoG7IebAjNCC5FRoFwKStrl7DIk0bUW3s2hNUqM44QQAV38Weqv+HDWnSpwq1blr90Ii6Wh0xZeqKFmX7TZVHwgCJAmX2bSwJ5V+MnyM4YuTtgv6sVIRb38C30bgm6iwnUGFO7anOc1TvIYTobjPzFpO7c1r5symNi+GGCeE5cOheLW7tY0EFJS7KeDIwTBqKm9Zg+8pQThVsa21VUbTEDhEwT5ZthbiVGsjJzNXjNNe+iK\/noQG0qJsjVTmh7tu7Uxx42SqM7kGT178fUG\/EW\/Ge1MJntjiLjX4W0xTTiUtlDtUHOAcMTck+DAKMZT19Qg\/ksm1iewkrGihPmdm1zyc9QH9QoFrm9wi5MQOSTPg0W4w2ANedUKGH1Y6FKIpSg6gGWyaAyKwvDcm5yWLcxVQM6jFf\/W4gjCbpX6oC4WXPF7QSS9vEeox9AMkm5ALXfTzYCsGm59vZ+MwIxvq2wdmI4nqwNldNWycZlw0buhZKhkcfSWBbwK01rNjF2eAQkXiqLLw+T77OvYZwwlsNYTVoWn1BS0jCrJ0yMsIiGFVCgm0qvAIMLDy\/oYb6pJafiQxuvGNxqdKgRgLvy3PwGrSwen4F8rsPzjRPaiZDrTXMy6KAFnnTRdLlKKnQug6M6Zl7t+wKXMtbAsuOstyRuHsMiT5o40tFkvov4g\/ikFQ3nGady4KzvUACKPuenGglUYiDeJhYEVeVYXD2njX93kfr7IAwZKbSWTgP1y\/Ry7cAI7+HDsQ6gZq6Y1or\/qGexITnPMgIKkFtf+5J4loqNwXGBXabGsIZJ46gX9FIN5r6NMSXIb2wqt5Wv6WRBS80LuJe07IIaZ\/\/fxUtAmKIUXo+ORFQhAlqa1kqO4ocYrQCzFTZ97jE09MeZorv5zGIbdZRjiBqteeytyDl7QBgtfhDK+HHV0riDbQ0uSL6K9EEgb4pGVCpGeBM3Bo2va2F735oZc2P0zDN+gPkLacBt4UdDC+BYDOVcuVqnTu72B6Wvpn1y+YMm\/31fQeOX+QwNJz3YrASM0uBXHDwA72++Vav8aeORQ0FTJ59SEnOm7NYUsMHVIxaFsGFpF+QTs5UfqNJLbHi6OnuBcUlQoSDr1BDq0tAyqeE328C6RNfUMId7DTwiJoulYP2a3m95MFyKsMuLewG6Yn5rFAt01+yYK7eCJ8t2W7+oXjFNDqmiy4rsMy9S0uziKHCU3du6jFsJOLkneE9w\/RmWvHpA4v0j0g4zl1SJlEecEUb2qd1CvmLtOVqdHCehghUbHTQxwgFUkcwuIEngK2bGtDNTO7zy9mMv2NZ3J2HO2fFmWACncI088k3UkoJDPSnzusdbxyJ7InOtEfNF8uRUPwvGNp+ADKs5oSG\/R2dPUqed1LJ6jiYtLw2dCt4FbB1bFCiJwy9rB0qgz1OzZ1\/A8PImj4Z\/GlZVLbYrE+EOyM01vuJu\/pSWRJEAvX6VtsamK+N406bXsinV9C\/M5q+lAsjdCqMi0zhIioJq3uyd1eQvO+yoZ6h5UZGTHTQGdZzrbqNHfnMQv9Y0t+yBBvpH\/a7AjE6ISGS+Zx1IyrJR1YMDxWJTIr+OeiSdvg3+3won8w83R\/bEAcspeDTlrF7GvyfjmUTMBOsQlTOKpE5s\/rnVZkMSTCdjhhzeRzsHDg66qprIl+JS1abMKT\/IdPKWDY9E+XNx+NRAwdTu60Qp9jI6cuMecPvDyjjRDjfMTmU2vONLGZ\/Wtwv1uEpE+0+QP63\/OTPBtgCq1eYlkQQeiJvJCnLYPuD3FgLAL3y\/+ysUtQorjtE2eTGWVUJ3HTTUKx0dN2uaSu3uIYCQdGBumhadcQGZrrB4cgBeSez2VTURs\/\/MCNkpE9wKZ\/UMBB8lowthNvlu7kD9oMJ8jrE5uX+\/FC\/rehAaCi66G+EJMJHunYC7lFdO5xqWd3oIy6xOb0Pupk1KV02e836952YHtNSZu0ni0emFk8rmLhL7hddTprv2EA0BPNZN4EW1cD4ySPc9rFXNlnAUyH7HuNEIrs95Dp0k83X1L47XGUrsQdx3oG5OltAV7040DD9ISNzGfX3hYhMIFQqxLDM\/TLrq2kkS+OIIoHbPVbiucp39+EN7sjUWIQy4pQ66oZ59Y5nm682wcODz\/dohvOkvAwkCAzGbNr3GMhcIVaBBJm9Gvy\/aNoYevoFUMP+QktQZumEaLT5mJvPRSMIy\/908S5NOdxLQz1bWKqaWyW2ClS6gxhz99PhKiEwM+CKK0plMLImumN2PJKSmYfnJyNXibCrgxZ+Zzd+i8ve9FERLe5q48ncSWXEdICd+ZmiKcQZf5nbf5PzH8eUXtAnDUlsQnB4S\/MnKOKQkPGZU5cck+vjVfrzuih5lKo7O7hViKMCUBE6AQ95ryoDwasLXfDcmqbZ+Kmkn9N4Np6pAYwBhnue4wCdmHwKp\/Nws9T4x2\/gsnWlesP1dMdaEcjz4aaXN1e8EXjpHALKyHljrL3TQFbIHfRXpURRexKROY7K6dxrf1BLJ2XzEp8xYkHhz7VTo0HBhSnxCyDG+3OC5rbc9N3b3U9geHAM8MYLM4Tma03d8R86jeGSrFlFJR8zQYOR3o+42qgX0cxwDeDZKTS8fpqtLFIdnZ0P3ny8crkKe6zW2MIDQ5eyA0Xi+uaB62+VVIoNDdou8FG\/KGqydSvCJHFWjNYIWPvy4QLgjUtdz7W\/Miwj9ZIiGklhcW6JTkxtyDSVoQ3rxua78d9OmH61l137okuAA\/UcWOP7ax33bl9ZZVvIDA297RT5hkyNHaBGTnKHpfl+7RpcXl+bYT+uBOKJVdO1MABPj2KvMJOYlB59REa3YzzXF9AeLT96DqgSFiRiUkFZYfDwLooPnioF1ho12zJ6U8A+oF6RMmsJQRR\/SL5z54+RiR9H\/eqkdYj\/6HwzuGuQftAAK\/NfvP7Elzf+3rpyhcpsQr5ZEWew\/dtmQkgVl09pE4qjFrZYw14BcyodRzj6JaFwTv0bKjoj5G+eWr5eikh4qEHrQmgq72FwcHsUGZIc8EhgsPP+CUKe7Aslvau\/5\/cf89DN2kcuXSipuoePQ\/UOJzYPDjMo5ne3JtrcYIz3f3t5IiGWi7TjoNPtEnXXKWCU2uWjRvLcLm\/qN\/xGwM6S0HPP5N4E9m6ZDxD3MDOEW71JcmV5IkBieDcQviUMoO1hbk45LhK2hB9peS2tBXdXXd9STx5UfLQ\/4wcSV+\/2Z7xs+5CbnSjhrMnm9p+NLSu5e9OXatKWw18O7riEgPmV7IH5gOTBm85kWZ8Rsg+iDXnmg6RiGHaePDoFr1yj3HhCcQC6H36tBRqZwYHHhmZ6BwSpN0cn0bJ+fDTVPDUxbQB3Qdv2twXjSK\/oI9gITryLnogNH9Ed70y0zLHcO745oFnjsTDtRCOtJ2izkn4ZGCIcLo02w6ED\/akO+zukwpEJAl07i5bCS8H91N+fa+3pSDdtmdkoZCsbSYspkNdR19ZcM5fla\/0LplVehRUYJm0AgGZXNbT8Z0RbEL6EuRMalxzrHF3JFU2em9zpvonyydAEoc5BxeTBn6TJv0b67+rmDCQS6xXtL7FLOyjtGdPOlDuCdtwyxQikPe942XcgzyRk3tQQbH0KWTakw1hIbd0UQLrAAmYd4Evx4CHAHntqaBiScA2vnfkU7PRrPmB7z84rOv4tM8Kv49H2M3EVvjk6mPpkTs6thOt2mvt94IL5P3WVtK1VV4DCB91RI51MVmUi4MyEc\/r32LxDfdjCeNQl0Ac\/eslRtgtBJE25wdxgwNTu55C21zOBZlWLwSxLBegGexSOTT2WqL6fnKnf+CUKVVWBnIFObwl3NFqUYChMG6b2+j8IXntqUappUBExlrg9HaTP2GVCWzZqcLPJwWGkhdDmyCSChFOH6d1ZZi6MD\/j9QJy3JDwdTujiqGh8AtPVrhE2v7aIn6k3Np7JJ1ac+XKOXBl4mS0ZCykEZJUBw4kUpDXTt+XK6MP2LSeqvn1JHSxT0WpGwvJxUKgiNeXPAHbm333WH1mevbro8LhE+O70Ah\/pk7IfBdVg7vuH+hiDw2W9xNsOgOXEV9SD+F9Nl9rws2U\/yTyuQ99yyq8trw2LJwGVAm3qaTRwqvyFPr6OrD7a5Zkm44lTNm6M\/fnRLIaterKJFTnmSL72QVs4A58SPp0bLUM2PopkF68oZ751pwqhI60QcokF168EEl3i3C+Xm0cibpS6yWjsCAB9blYBMBw2n+BZ07zYj4p\/wRWkeB9KyvIfC7Ohxu+s3lV0Y4NHpUeQd\/kX64ols41I7DKoZiyyc8WcOPe6m1ePv4W4it1XE69tr2ecl\/fv+KJusL+N9u9WwXK04wX\/The1GjmkMj1Y4OdRI+pfKHLcTFhhr0WWgo8wTo6FThqES5omCZepwD2OIPYFwOD\/Mf1YX9qEHUuPWv37K4LF+g\/clSq9gdYwn5cOMdm0852uBLNShNMg4DdeRn8OMFISz3Jz654IJX2kUF80IdOH2Rk72d4rkkQdpBZmit5nLO7QuebbOX7D13hJZHB0XOCxloGCfjdL90V52eZxxx7ZLoj7\/VfzBUAXNWEJk53kpRBq1vr2CVldjBafOJHFaU\/Pxa7VZDQ1vqFrPppt1b9aJP6RH1hjcCLwkMEM8vASIJ2Kh5NNcbEsK84vFou2cdWHXF21aWsWvyX\/TQaAvczWy2QiDEsLOKzh2na+QJFfVATHNcwzKhDnsGbBPgQacFXrl543iKv4Z4cgIjhMwDA0dIJBeo4QuQHb2Q2gZgthd1KbcsT+eZnjCktbo4NS0LO7anXEGtk3wBcO7h5pLGt2Axi5MfH3\/mv3h8baALBbXc8+raHiglSN\/+y0TWmPk3H8bRtHVIaV68Z9X\/+MTj24Z53KAiH7hyc3motrzrK7WUxYLZ8XtemL20SWxEtZTHiiX6RooUSBT1NgR\/mrloenOpkOscMMbMhO4vvge0ruU11\/QLMBUR8vQZ++lARbfjrSxCwtPnmWUaWorS3K17kAYXraHrp+ofivOMCCaNbhR7QgHPIG9JyUT7gU7vlegPmDk\/jG\/imRshs\/FzKDxzMndV\/hJz9omjDLmHqmEdl+BruCADLpJWYH3hTqxppdgEZVLYsA1Ui9Tc7P9UC7QF1XfEACLubzt96J+7EmzVdeTxcj3+k01LwHiolfBD1OfiHPLn54IEe6X+Ic9v3YRZ\/1rkGI+E8bshJAAArzwAX5nzz9u4HbaMYVuxuFuHjlmGnRWeARMeXQzmmIwyeRAMeA9hr3cCFd+ONddn\/3Klh1HSCCouByREYjHIqNUGinb6RDMtd4VGQ8tnl9dHYGgMJNWU\/Dr2kofp5lrYorhEUHkzBsX7guAEobMVxOek2mY2nkXhqNWgF4KedMrkYlHK96G0UxTQhn2auU2+fanPwSnbSoSQD0a69ZmhtD6sKhDPtxRtPGTcMWVts6KL6n2vPyjan4PicyW3\/CHyjJubswu7VYmFr\/CWi3xWN9S4S\/5DSI0ztWTRyOLy9uMsdomXK1MkevCubOBsgp+JBOWC4VyT2dQxgz\/8sApZnBTl9I5eFuz2NQ0LoRafFj6rAj2Itie1ChxXgpWYcLOPgvE8fHvjnHTz7SbL0jgrIJnqFjK6AWslCVXN7n7DMDWYz9EtMiuhAcEAsBEdoFEYd7XgWKP1blN4RLjsD+EWkbnErGe0\/3PXNeS7yTgczwazcSkAo4G3TGpnxdjHt8hsD3krAr1gEjJUHgZ+k4U7IpoJdY+Yf\/B1G7RHgOHXUDs4wxxmop642ZZrB1PyhTfIhH7j4vx07jnPERfBPM3w84Z6SXhYDYqwmL1BODT8nNBbtjbaOpSV\/Cxzr8\/OGneW5SGK99uYnAvMSpx4Cn4M+e\/q\/dcjr1KKALvemsuZ+sulU18fMuHEegoi8iYapMaO9U\/tTXcc7LyTHBgjvIeH\/VWzZHhsFRV2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