Beauty brands should prioritize productivity over distribution for retail launches
Posted By Sarah Jones On In Featured,Fragrance and personal care,Industry sectors,Multichannel,News | No 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","iv":"e0abae4b241c11f8c3400d6ce1541369","s":"44f3c383fab9e5cc"}