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Beacons to influence $7.5B in millennial holiday spending: report

Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping Still from Louis Vuitton mcommerce film; the brand is one of the only ones to offer free next-day shipping

 

With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.