Matthew Davis
Beacons bring attribution within reach for brands and retailers
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2d7097a6bf6b5a1488ff5e653cf74f2c","s":"9386c1058ab3f6bb"}