Avoid this $47M mobile marketing mistake
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1a0f2e158fcad02b871c4ed15d257fd2","s":"212371fc1d3be2dc"}