Avoid this $47M mobile marketing mistake
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ff98454ca98b1dab7ca4788467a6efdd","s":"5768f5f3d8dc7fc6"}