Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
Authenticity, human-centricity and net-positivity: Learnings from the 1st Pepperdine Disruptive Luxury Symposium
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"ff3157c8f27d83cc559e7276cff9699c","s":"52354a35052ff852"}