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Audemars Piguet, rapper Travis Scott drop rare Royal Oak

The new watch was referenced in Mr. Scott's newest album. Image courtesy of Audemars Piguet Crafting the complication in brown ceramic for the very first time, the house has partnered with the entertainer on a limited-edition launch. Image courtesy of Audemars Piguet

 

Swiss watchmaker Audemars Piguet is upping its youth appeal.