Alasdair Lennox is executive creative Director of Fitch
Attention, luxury brands: Post-pandemic you need to find your vital
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Opinion,Retail | No Comments{"ct":"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","iv":"0cab5ade7163cf076ca26efd7a48d927","s":"375228d3187f8629"}