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As luxury spending shifts to China, brands must adapt to reach shoppers

Posted By Sarah Ramirez On In Events/Causes,Featured,Industry sectors,Marketing,News | No Comments
Chinese actor Tang Wei wears Salvatore Ferragamo for T Magazine China. Image credit: Salvatore Ferragamo

 

By Sarah Ramirez

While the strong rebound of the Chinese market has been able to uplift the luxury industry, marketers are meeting a new type of affluent consumer in China as the recovery continues.