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As Chinese consumer demands shift, even Guochao brands are feeling the squeeze

With traditional Chinese designs, a strong ecommerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Image credit: Husenji With traditional Chinese designs, a strong ecommerce presence, and celebrity fans, Husenji seemed to have all the keys to success. So why did it close up shop? Image credit: Husenji

 

By Julienna Law