Justin Scarborough is programmatic media director at PMG
As CCPA approaches, are luxury brands prepared?
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Legal and privacy,Marketing,Opinion | No Comments{"ct":"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","iv":"c6bce1d3bba970c0927e244b9f1c8ce1","s":"bfb79d5abbf24a02"}