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Art helps brands move from a story to history

The role of art is to be the ultimate luxury good: one of a kind, timeless, cosmopolitan, not functional, and appreciating in value. Image credit: Takashi Murakami art piece/Shutterstock The role of art is to be the ultimate luxury good: one of a kind, timeless, cosmopolitan, not functional, and appreciating in value. Image credit: Takashi Murakami art piece/Shutterstock

 

By Erwan Rambourg