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Arnold Schwarzenegger, David Hasselhoff help launch new BMW concept car in cinematic campaign

Posted ByMarybeth ConnaughtonOn In Advertising,Automotive,Featured,Industry sectors,News,Software and technology | No Comments
Photo of new Dee BMW Speaking on behalf of those who are reticent to embrace the future, American actor Arnold Schwarzenegger takes viewers on an animated ride through BMW's history. Image credit: BMW

 

By Marybeth Connaughton

German automaker BMW has released a short film in which American actor Arnold Schwarzenegger finds true love with its "i Vision Dee."