Today in luxury marketing:
Mulberry bags huge profits rise with help from Alexa Chung
The fashion retailer — which beat Burberry, Pringle of Scotland and Victoria Beckham to win “Designer Brand of the Year” at the British Fashion Awards on Tuesday night — posted pre-tax profits of £4.7 million for the six months to the end of September, compared with £1.5 million a year earlier, according to Evening Standard.