The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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bwK1btCFtwLzwhfXb8T9C\/dS5D4IokNe1Ranq5xEGHgsS1i+mThV\/UEKxhf3+LuRK0qpsYUeIvZ7hKHt3SlWPb0WGU+Rkm6AhQUFBDvp+MbcpZ6tmzb7pvf0eDxw+kqM2XeJlKOXi8zY5+jozcrngfnu2UisVqvTg624LiRU\/uhzB6Rd72ffSIJMnzOPLH6nQrmhl2+qL49PiDmTtoaUtNDIV+c\/8pJJufVbO88UkEDcfI3Q4EhLRK4\/tVyz7WpndxiRhU8OLd4oZmEgXTxSKsO6JKIaD6zBHxhOu6P7O+KhQ\/\/AkKyKHddNLhx28H1FVbk0rz2FqfrKge\/amTlUCw8bvyEx4uylqgf360WyOGkmQoN+wCgD6EEgdT\/Hb9la51D8LoOG4cYBlLbRQ4ZvAMNE3j5b+uXJIUqNXjaA9HAErJdtUFMZuJAXF58RC+8FpZ52fcKexGlAc+alC6IExKIBZXKVQwaLGUKhc\/DdSTwofnFEsgQdbkiHbkWnXMIal0E6WHVHTbtdtnwg3sZzqkkag9zY7r1UsSRfeH00GPcYsImvSuyWN8cjewBSp8y+fbzs3G\/N3Qf1n2tn0oa8OElHnR3W3YUIkt8wfbwCnHkMuWBE4M\/7Z5P1aodCkjKDmzchTvQuNbcI2Ta1Y8lUOdKXrey1PRp88NfMZpk8fhOMkCGIrkRM0Q5woQQF68IP9pe4ZSSE7Mw5u9NwSH3bB1LZ2f6J0ArKLOuPAHvktVgG19gP32b9+Vv7TTw7f5iyhi\/DbVrKhfRJ7Nw7boxPne22gA2HkJ\/kBIvuf9HJV2TWtk23rPFivwe8vpOQsx0ZCweya1Rqn57HT3MuAaxiyLDj4NtZwyKP80sHRe5CKmdm94bwrPfuKrswi0avRgCUpfE51l+oE9ethA7n9JkeJQvzxAcvhe1s8NaODhcJa6DSX9yTANzJc9zv0TY5sgxjiu0v\/\/nrdiiu++HwcxNGOC7BoDyBIc0jBCV15NpGS1u18fCCxhB+G15yPmFsyZFnmzwhZDNYBafT+elgQwijDa9Cfd9wDJSm3GEAJe9CF\/iwBzVRzAPHMlv9yHk1aonyc5KAX2Fm7XQTYRgOMTGuux31AMKHnh8PHbjN79nESwV++ddQifj6zgnzYGppL6o3O2NEd5atdP9pPTzxOLxsB7nEHu4talzT9m1HnuW8K7xcOSLxwp6aM3Bmr5mn+iTw0YgJI0WRFV2bUwHQzSmLWXC9Qzb3CrDleRNOiXsXXRVCMk4pzG3jTt7s+AJJ8kHQuLJs+LO7ZF78ai5Oc8mD3iUOQFpBLn3RSnV4TVFkwzhZVi+HYvAGTauHWxzlIWxWyrci4ctcBTAec\/JOy40i2W90iAzcavoaefF1IOfw4Kc7bGsv0zU4W857UEbjYNFhowk3JJlSxa3amizj\/Jd63snRgpsH6YkLCDE6UjF1wp1wsgAJaSc1bDPplMtO4dSdaIGkIrms1oTbhgi4NmdW3cVsOfqK5uHduBHmXqsS5BhUM\/Apo+RN8TbwjSuBbpLkGFuRm\/w01PiSnAFiWB22B+MJJJe37CIlj\/ISl0AMk114B8HIHmIDn31BKQQtw\/0CM249JrKW4y46aA6O\/k576xRkYyGzjgMu1P\/xhJOyFWcxTpDmfxcaw6r5GbnDwcvowadr1K47JJ0U63AjGgAf41IjWs58XpbqcZ05N+NjNBlhR7duCPuE8aw9Q+ZAhCISYm2K3P+4Tm9nB5u+\/gbw\/D2P2FmBCBqiGsviQ8QLRxLnJ1z9n\/sXz5ohLkFhTcnoP7+EpdKeNiC+mluBlTNcycR8VEFX\/wWsgpB+kEOHyAqmOa+\/JW6ECBdqn7EhTAOUF2\/LhIY\/Tcm2gRlnFI8ZW6vrg2oS2O0XlqzwONRtztcDP9OhR\/NzRmnti0DQQN46dVAjfL9UKM4b65552u9\/joyiyesk6C3lHRo80PwivBwxlgK+CDG5UagUoZ6\/wv\/oe8DBeYkmD5tQZlCWZPA\/n7B1zn66xkzH859yIbB6yrJOOvXRTQrHGakv3EZWJOhl6c0yRp8CQwOcq9cIxXIvGjXdHZFmcvlfu+BQyScflY0p4JfCgFvsnwxTqcs0IYVg==","iv":"e0465c869181dd6c48e3542ef2607cf3","s":"b4ae1e92a561756f"}