![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
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","iv":"b31fb1ca4b1d8dd2397ec3d800b673f4","s":"771a76db3108557d"}