The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"120800bf97f2df395d13a4e16b241403","s":"bc95a29eb54188ba"}