![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock](https://cache.luxurydaily.com/wp-content/uploads/2023/01/jing-daily-012423-image.jpeg)
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","iv":"a052fb5f4a5ee848a02242263b225cf5","s":"249355852a9024f4"}