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Are sales associates the new luxury KOLs post-COVID-19?

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Image credit: Shutterstock By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Image credit: Shutterstock

 

By Ruonan Zheng